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Corporate Storytelling Expert Robert McKee Brings ‘Storynomics’ Seminar to Killarney

One of the world’s foremost experts in corporate storytelling, Robert McKee, will deliver his ‘Storynomics’ seminar in Ireland for the first time this year.

The seminar will take place at the Killarney Convention Centre on Friday, 22nd May 2015, and is targeted at business leaders aiming to gain a competitive edge by developing a strong and compelling narrative for their brand.

McKee is a Fulbright Scholar and one of the most sought-after storytelling speakers in the world. He has become internationally renowned for his work over the past 30 years in mentoring screenwriters, novelists, playwrights, documentary makers, film producers and directors.  His previous trainees include 60 Academy Award Winners, 200 Academy Award Nominees, 200 Emmy Award Winners and 1,000 Emmy Award Nominees.

In recent years, McKee has expanded his focus to include corporate storytelling.  He has worked with leading global brands such as MicrosoftNikeHewlett-Packard and Siemens to develop their corporate narrative, and has delivered his highly successful ‘Storynomics’ seminar in cities throughout the world.  Now, for the first time, he is offering the seminar for Irish business leaders.

Robert McKee’s one-day ‘Storynomics’ seminar will take place at the Killarney Convention Centre, which is part of the Gleneagle Hotel Group.  It will be the first in a programme of events and seminars under a new ‘Learning Resort’ initiative being launched by the Group.

Commenting ahead of the event, Patrick O’Donoghue, Chief Executive of the Gleneagle Hotel Group, said: “We are delighted to be welcoming Robert McKee to Killarney in the spring.  His international reputation made him an obvious choice when we decided to host an event of this sort and I have no doubt it will be a huge success.

“As a business-owner myself, I am really looking forward to experiencing his world-famous ‘Storynomics’ seminar. Leaders from some of the world’s best-respected businesses and corporations have attended his sessions in the past, so it’s wonderful to have this opportunity open to the Irish business community for the first time.”

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