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A Brief Guide to Integrated Content Marketing

A good content marketing strategy is stronger than the sum of its parts, and by integrating several different content streams, businesses can leverage the benefits of each medium or publishing channel. Integrated content marketing is the key to maximising the effectiveness of your content marketing strategy, and with clever positioning […]

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Digital Advertising: Hype vs. Reality

If you’re in the business of traditional advertising, you’ve more than likely heard all the noise being made about the onset of online digital advertising. It seems almost impossible to search advertising trends online and not be hit with a barrage of articles saying things like, “2015 Shows Biggest Digital […]

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On Page Optimization: Guidelines for 2015

For some of you this will be a nice reminder, and for others this quick guide will let you know the most common best practices that are still effective for on page optimization in 2015. Search engine optimization is a form of business that constantly evolves. New technologies, tweaks to […]

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Webinar Best Practices

Preparing a presentation through a webinar is only half effective as the preparation that goes into the webinar presentation. Webinars can be very cost effective and can reach a broad audience. The webinar can be as official, or as informal as the host wishes it to be. Depending on the […]

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Best Social Media Campaigns 2014

Best Social Media Campaigns 2014: For many brands, social media is the bed rock of their digital marketing strategy. With a keen understanding of your audience, a dash of creativity and some good content, social media allows you to communicate with audiences and make your brand stand out. Many brands […]

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Planning Your Email Marketing Campaign

You need to view your email marketing as developing an ongoing relationship with your contacts. Like any relationship, it’s a two-way thing, you have to give your contacts something in order to get back what you’re looking for (be it sales, donations, referrals or loyalty). Key planning pointers: Have a […]

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