A good content marketing strategy is stronger than the sum of its parts, and by integrating several different content streams, businesses can leverage the benefits of each medium or publishing channel. Integrated content marketing is the key to maximising the effectiveness of your content marketing strategy, and with clever positioning […]
Tag Archives | digital marketing
Small businesses don’t often have a pile of cash lying around to throw at marketing. Many businesses, just like yours, try to handle their own digital marketing in the hopes they can make their advertising dollars just a little more efficient. The good news is that digital marketing isn’t really […]
Launching a startup is not only about having a good idea, creating a unique product or interesting service. This is all the basis of a business, of course, but it does not mean anything if the people are not aware of it. Marketing is what helps a startup to rise […]
If you’re in the business of traditional advertising, you’ve more than likely heard all the noise being made about the onset of online digital advertising. It seems almost impossible to search advertising trends online and not be hit with a barrage of articles saying things like, “2015 Shows Biggest Digital […]
There will always be debate around the fact – is business a science or an art – well the answer is both but this article is to get you to embrace our inner artist. What do I mean by that? – I have spent much of my time as the […]
digitalCU.ie is Ireland’s first specialist digital & social media marketing agency for the credit union sector.
digitalCU.ie was created by Conor Lynch and the team of expert digital marketers and trainers at SocialMedia.ie and Connector.ie. Conor has previously managed online marketing for RaboDirect and other financial services companies.
The digitalCU.ie team has also worked with credit unions like Dubco CU, Lough CU, Enfield CU and spoken at CUMA & CUDA conferences about digital marketing. Credit union adviser on the programme is Darren O’Reilly from Members First Credit Union.
Our masterclass series are designed based on the needs and resources of credit unions in Ireland. Groups will be small to facilitate hands-on training so book early to avoid disappointment.
Social Media Awards 2015 (The Sockies) will be held in the RDS and will reward innovation and creativity in social media and digital marketing. Tickets cost €50.
This content and social media marketing conference and exhibition will take place in Croke Park and includes speaker from Facebook, LinkedIn and the Digital Marketing Institute. Speeches begin at 9am.
When it comes to increasing sales, nothing can compare to the power of the internet. Whether you have a local place of business or an online global presence, there is no better way to reach millions of people, literally overnight. Small businesses looking to boost sales should really investigate how […]
This is the first and only event of its kind completely devoted to educating Irish businesses about eCommerce & selling online.
eCommerce Expo Ireland is a focused 1 day event where you can meet 1 on 1 with eCommerce experts, ask questions, get advice, attend talks by Irish movers and shakers and hear their stories about the pitfalls of trading online and how best to navigate the waters of eCommerce.
The event is sponsored by a number of industry leaders and was created to assist Businesses who are moving online or want to improve their current online offer.
This year’s events has:
- More topics
- NEW speakers
- More Mentors and 1-1 meetings
- More technology and suppliers on display
- More Learning, Networking and Interaction!
This event is perfect for Managing Directors, Marketing staff, eCommerce managers, Financial directors, Content and Operations managers or anyone looking to learn more about selling online.
Speakers will discuss key issues around Personalisation, Multi-channel, bringing offline and online together, Maximising Adwords and SEO, Digital marketing, Tax, Logistics, Fulfilment, Web Design and of course eCommerce platforms.
As with any Irish technology company, we all suffer unique challenges when growing business internationally. As a country we have a small population so we struggle when trying to make as much noise as our International competitors. Even places we assume are tiny states such as Haiti & Togo have twice and three times […]
For some of you this will be a nice reminder, and for others this quick guide will let you know the most common best practices that are still effective for on page optimization in 2015. Search engine optimization is a form of business that constantly evolves. New technologies, tweaks to […]
Preparing a presentation through a webinar is only half effective as the preparation that goes into the webinar presentation. Webinars can be very cost effective and can reach a broad audience. The webinar can be as official, or as informal as the host wishes it to be. Depending on the […]
Small businesses are faced with more than a few trials, especially in the first couple of years of their inception. According to Bloomberg, 8 out of 10 businesses fail in the first 18 months of their existence. There are numerous reasons why people lose their business investment, and why small […]
A lot of Irish organisations are known for their presence on social media, and have begun to pave the way for companies using tools such as Twitter, LinkedIn, Facebook, along with many others, to speak to their customers in a way that no one else has tapped into. On achieving […]
Best Social Media Campaigns 2014: For many brands, social media is the bed rock of their digital marketing strategy. With a keen understanding of your audience, a dash of creativity and some good content, social media allows you to communicate with audiences and make your brand stand out. Many brands […]
The Role Of Social Media In Digital Marketing: Coca-Cola, the iconic brand made a lot of noise in the market last year with its #ShareaCoke campaign. One campaign that got millions of people talking about it! One campaign that touched the hearts of millions! The social media campaign centered on […]
You need to view your email marketing as developing an ongoing relationship with your contacts. Like any relationship, it’s a two-way thing, you have to give your contacts something in order to get back what you’re looking for (be it sales, donations, referrals or loyalty). Key planning pointers: Have a […]
An online marketing plan should be built into a traditional marketing plan. The process of designing an effective strategy is simple if you follow a few basic steps. 1 – Target Market You must understand which market is your targeted market by pulling data from your marketing plan. If you […]
Have you considered publicizing your business’s services via magazine or catalogue? You may have ruled out the possibility due to anticipated costs or the potential absence of a targeted audience. However, considering the proliferation of online advertising, print communication is becoming more and more scarce, making paper-based marketing and correspondence […]