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7 Traits of Effective Digital Enterprises

Technology allows many businesses to compete on an international playing field whether they use an eCommerce or full eBusiness model. For many to achieve strategic advantage, they must fully adapt their digital operations to become effective digital enterprises. Such transformation can take time, significant resources and impact on business operations […]

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What is Digital Marketing?

What is digital marketing? Chaffey et al., 2009 describe digital marketing as ‘achieving marketing objectives through applying digital technologies’. These digital technologies include Internet media such as web sites and e-mail as well as other digital media such as wireless or mobile and media for delivering digital television such as cable […]

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