In an ideal world a merchant has an endless stream of clients: old ones return again and again and new ones appear day by day. But the reality is different: some customers just come and go, and you can’t do anything about it. Or maybe you can. The reasons First […]
Tag Archives | eCommerce
Recently, Mark Zuckerberg gave a powerful speech to this year’s graduating Harvard students. Instead of telling them to find their purpose in life through eureka moments like typical graduation speech, he offered something else : “The idea of a single eureka moment is a lie”. As millennials, Mark believed all […]
Thousands of sites are selling the same product as you. How can you differentiate your site and be one of the top sites listed? The following are 7 things you can do to get the leg up over your competition. Related links (internal links) Never forget to create as […]
There’s no doubt e-commerce is taking over the retail landscape. But predictions of the death of the high street are misguided. Brick and mortar stores still have a lot to offer and can actually learn from the online giants to adapt their services. Here’s what popup store operators can learn […]
Thanks to ever advancing technology pretty much anyone can publish a professional looking E-commerce site these days. But with so much competition, the real challenge with an online store is converting visitors into paying customers. Sure, you may have the latest and greatest products in your store, but if the […]
Small businesses need to make the most of every lead they can find; all the SEO in the world is worthless if your website can’t convert a visitor into a buyer. Boosting your site’s conversion rate requires you to present users with a relevant shopping experience to ensure you’re taking […]
The Internet is an exciting place to be in, especially for those looking to use it to their advantage. New-age entrepreneurs want to leave no stone unturned in ensuring business success, which makes it imperative for them to establish not only their presence in, but also dominance over the online […]
According to the FBI, preventing computer fraud, network intrusions and identify theft are the key priorities of their Cyber Crime branch. Cyber-crime is on the rise as more consumers rely on the Internet and mobile technology to do things like shopping, banking and investing. As illustrated below, insecure e-commerce sites will […]
Quality goods are no longer sufficient to stay competitive in the digital era. Nowadays consumers have many buying options to choose from and tend to stay loyal to the brands that provide exceptional customer experience. According to Forrester, 73% of consumers would like to buy more where they had a […]
Wikipedia states “WooCommerce is an open source e-commerce plugin for WordPress. [..] Launched on September 27, 2011, the plugin quickly became famous for its simplicity to install and customisation and being free in nature. [..] In May 2015, WooThemes and WooCommerce were acquired by Automattic, operator of WordPress.com and core contributor to […]
This is the first and only event of its kind completely devoted to educating Irish businesses about eCommerce & selling online.
eCommerce Expo Ireland is a focused 1 day event where you can meet 1 on 1 with eCommerce experts, ask questions, get advice, attend talks by Irish movers and shakers and hear their stories about the pitfalls of trading online and how best to navigate the waters of eCommerce.
The event is sponsored by a number of industry leaders and was created to assist Businesses who are moving online or want to improve their current online offer.
This year’s events has:
- More topics
- NEW speakers
- More Mentors and 1-1 meetings
- More technology and suppliers on display
- More Learning, Networking and Interaction!
This event is perfect for Managing Directors, Marketing staff, eCommerce managers, Financial directors, Content and Operations managers or anyone looking to learn more about selling online.
Speakers will discuss key issues around Personalisation, Multi-channel, bringing offline and online together, Maximising Adwords and SEO, Digital marketing, Tax, Logistics, Fulfilment, Web Design and of course eCommerce platforms.
As with any Irish technology company, we all suffer unique challenges when growing business internationally. As a country we have a small population so we struggle when trying to make as much noise as our International competitors. Even places we assume are tiny states such as Haiti & Togo have twice and three times […]
Opening an online store is a big step for any business. Although e-commerce technology has moved a long way in recent years making selling online manageable and affordable for small business a diverse digital skill set and investment are still required to start selling online. Once you have validated your […]
Since the late 2000s e-commerce has grown at a rapid rate. Innovations have been pioneered by big players in the market and due to advances in technology small retailers have been able to adopt these innovations also. With companies such as Shopify providing e-commerce solutions and market places such as […]
Running an ecommerce business can be just as difficult as maintaining a physical business. In today’s digital age top 10 rankings seem to be all that matters; however, that’s simply not the case. If you already receive an adequate amount of leads and visitors, focusing your efforts onto converting them […]
Technology allows many businesses to compete on an international playing field whether they use an eCommerce or full eBusiness model. For many to achieve strategic advantage, they must fully adapt their digital operations to become effective digital enterprises. Such transformation can take time, significant resources and impact on business operations […]
What is digital marketing? Chaffey et al., 2009 describe digital marketing as ‘achieving marketing objectives through applying digital technologies’. These digital technologies include Internet media such as web sites and e-mail as well as other digital media such as wireless or mobile and media for delivering digital television such as cable […]
If there is one thing that has become clear about the United States economy in the last two decades, it is that the small mom and pop shops are either disappearing, under pressure from larger corporations, or radically restructuring their business models to keep themselves afloat. In the extremely price-competitive […]
SEO seems to be a pretty essential buzzword floating around out there right now, but why? Simply put, good SEO drives business. SEO is especially important for small businesses and e-commerce sites that are want to compete in their vertical. 1. Make sure you only have one h1 tag per […]
Taking your business online is now no longer optional if you wish for your business to succeed. Most people, who may be potential clients, are likely to type out the name of the product they want to buy in a search engine. If your business shows up, they will see […]