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Tag Archives | eCommerce

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An Ecommerce Guide to Customer Lifetime Value (CLV)

Long-term ecommerce success comes when you retain customers over time. Whether you run a family legacy food business or a communications conglomerate, the true value of your customers derives from the entire course of your relationship beyond individual transactions. This ecommerce guide to customer lifetime value (CLV) will help you […]

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How to Find a Profitable Niche for Ecommerce

Ecommerce is one of the fastest growing industries in the world. According to Statista.com, about $1.86 trillion was generated from ecommerce sales globally in 2016, with the figure expected to rise to $3.9 trillion in 2020. If you are planning to launch an online store, the first thing you need […]

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Successful Startups That Defy the Odds

Recently, Mark Zuckerberg gave a powerful speech to this year’s graduating Harvard students. Instead of telling them to find their purpose in life through eureka moments like typical graduation speech, he offered something else : “The idea of a single eureka moment is a lie”. As millennials, Mark believed all […]

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7 Quick SEO Wins for eCommerce Sites

Thousands of sites are selling the same product as you. How can you differentiate your site and be one of the top sites listed? The following are 7 things you can do to get the leg up over your competition.   Related links (internal links) Never forget to create as […]

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Lessons Your Pop Up Store Can Learn From E-commerce

There’s no doubt e-commerce is taking over the retail landscape. But predictions of the death of the high street are misguided. Brick and mortar stores still have a lot to offer and can actually learn from the online giants to adapt their services. Here’s what popup store operators can learn […]

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Happy Woo-Entrepreneurs of Dublin while enjoying their Free Drinks On July 8th

[Event] New Dublin WooCommerce Meetup to Bring Woo-Entrepreneurs Together

Wikipedia states “WooCommerce is an open source e-commerce plugin for WordPress. [..]  Launched on September 27, 2011,[3] the plugin quickly became famous for its simplicity to install and customisation and being free in nature. [..] In May 2015, WooThemes and WooCommerce were acquired by Automattic, operator of WordPress.com and core contributor to […]

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How to Start Selling Online

Opening an online store is a big step for any business. Although e-commerce technology has moved a long way in recent years making selling online manageable and affordable for small business a diverse digital skill set and investment are still required to start selling online. Once you have validated your […]

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The Future of E-commerce for SMEs

Since the late 2000s e-commerce has grown at a rapid rate. Innovations have been pioneered by big players in the market and due to advances in technology small retailers have been able to adopt these innovations also. With companies such as Shopify providing e-commerce solutions and market places such as […]

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Improving Ecommerce Conversion Rates in 6 Steps

Running an ecommerce business can be just as difficult as maintaining a physical business. In today’s digital age top 10 rankings seem to be all that matters; however, that’s simply not the case. If you already receive an adequate amount of leads and visitors, focusing your efforts onto converting them […]

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7 Traits of Effective Digital Enterprises

Technology allows many businesses to compete on an international playing field whether they use an eCommerce or full eBusiness model. For many to achieve strategic advantage, they must fully adapt their digital operations to become effective digital enterprises. Such transformation can take time, significant resources and impact on business operations […]

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What is Digital Marketing?

What is digital marketing? Chaffey et al., 2009 describe digital marketing as ‘achieving marketing objectives through applying digital technologies’. These digital technologies include Internet media such as web sites and e-mail as well as other digital media such as wireless or mobile and media for delivering digital television such as cable […]

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