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Top Tips for Boosting Email Open Rates

It’s the beginning of a new week, you’re at your desk, drinking coffee and analysing the performance of your recent email campaign and thinking eek, my email open rates aren’t great, why aren’t people opening my email? Fear not, we’ve listed some of our top tips for boosting your open […]

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Planning Your Email Marketing Campaign

You need to view your email marketing as developing an ongoing relationship with your contacts. Like any relationship, it’s a two-way thing, you have to give your contacts something in order to get back what you’re looking for (be it sales, donations, referrals or loyalty). Key planning pointers: Have a […]

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SEO: Why Traditional Marketing Helps

Advancements in technology have changed the face of marketing for businesses worldwide. Successful internet marketing can help your brand get recognized and increase revenues, but traditional marketing methods should not be overlooked. These time-tested marketing techniques are important to any business’ marketing operations. In fact, traditional marketing can enhance search […]

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Email Marketing and Google’s New Inbox

When Google first announced its new tabbed Gmail layout back in May, email marketers feared that their carefully planned and executed campaign strategies would no longer be effective. Now, nearly six months after the change, we are beginning to have enough data to make some conclusions about how people are […]

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5 Ways to Increase Email Open Rate

With the advancement of technology, marketing techniques and opportunities have increased and expanded to include email and social networks. One of the web marketing techniques that has been around the longest is email marketing. Anyone who has ever sent a marketing email knows that the difficult part is not typing […]

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The Benefits of Email Marketing Campaigns

E-mail marketing campaigns have becoming increasingly popular as of late. This is because there are so many benefits to engaging in email marketing. In this post I outline some of the benefits of email marketing campaigns. Helps Bring Repeat Business Sending regular email updates to a company’s customers keeps them […]

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Effective Email Signature Tips

Email is a powerful small business tool for lead generation, marketing and general communication. If your business relies on reaching out to potential clients or interacting with current customers then email can be one of the most powerful tools in your arsenal. But many people are not using email to […]

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Evaluating Your Email Marketing Campaign

What makes email marketing so effective and powerful is the fact that it provides you with all sorts of metrics and information relating to your campaign for you to analyse and evaluate. Yet, whilst online email marketing tools aim to make the evaluation process as simple as creating and delivering […]

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