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Top Tips for Boosting Email Open Rates

It’s the beginning of a new week, you’re at your desk, drinking coffee and analysing the performance of your recent email campaign and thinking eek, my email open rates aren’t great, why aren’t people opening my email? Fear not, we’ve listed some of our top tips for boosting your open […]

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Planning Your Email Marketing Campaign

You need to view your email marketing as developing an ongoing relationship with your contacts. Like any relationship, it’s a two-way thing, you have to give your contacts something in order to get back what you’re looking for (be it sales, donations, referrals or loyalty). Key planning pointers: Have a […]

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