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How to Get People to Open Your Emails

The last thing you want from an e-mail campaign is people not reading what you have in stored for them. The following are tips you can test with your e-mails to skyrocket your open rates.   Don’t just test the subject line The first thing most people change when it […]

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Top Tips for Boosting Email Open Rates

It’s the beginning of a new week, you’re at your desk, drinking coffee and analysing the performance of your recent email campaign and thinking eek, my email open rates aren’t great, why aren’t people opening my email? Fear not, we’ve listed some of our top tips for boosting your open […]

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Planning Your Email Marketing Campaign

You need to view your email marketing as developing an ongoing relationship with your contacts. Like any relationship, it’s a two-way thing, you have to give your contacts something in order to get back what you’re looking for (be it sales, donations, referrals or loyalty). Key planning pointers: Have a […]

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