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Export – Should We Fail Fast, Fail Cheap?

When Eric Ries coined the term “Minimum Viable Product” for the first time he described it as: “A Minimum Viable Product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” In the world of […]

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Welsh Food and Drinks Companies Coming to Ireland

Trade opportunities for Irish food and drinks companies Twenty Welsh food and drink companies are preparing to visit Ireland at the end of this month in a bid to increase trading opportunities. Supported by the Welsh Government, the Food and Drink Wales trade development visit will provide producers with critical […]

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If you are exporting to the UK ..

There is no rugby on the weekend of the 19th of February. That doesn’t mean we can’t go shoulder to shoulder with our exporting partners in Northern Ireland, England, Wales and Scotland. Highlight One of the highlights of the conference season is the annual British Irish Chamber of Commerce dinner and […]

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Selling Online to America

Seven years ago I launched a consumer product called the Cush’n Shade, and because of our climate, it wasn’t really suited to the Irish market. We were forced to export to new markets so we decided to target the American market. We didn’t speak any foreign languages and we recognised […]

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How to Enter a Foreign Market

Entering a foreign market can be one of the most exciting stages in the development of your business. Selling your product to a foreign market will mean many fresh challenges as well the opportunity to significantly grow your business. Operating in a foreign country can also diversify your business so […]

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SOAR Up & Running

Start-Up Story: SOAR by LUMINOSITY

In a minor alteration to the immortal line from the movie Rainman, “We’re counting cars”! Its not just cars, its pretty much any high value asset. In fact it’s not just counting either we’ve created an initial 2 applications from 1 product. The concept for SOAR came from real issues […]

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Propeller start up: The Present Tree

Today we are profiling one of the 26 successful candidates currently progressing through the intensive second phase of the programme – Catherine Cunningham from The Present Tree. The Gift That Lasts a Lifetime Catherine Cunningham was intrigued by the idea of an online, eco-friendly business with the potential for high-growth, […]

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Using Cultural Awareness for International Sales

When you travel to a business meeting abroad, you will probably dress to impress, right? You will probably smile a lot and be polite, yes? Well, unfortunately all these efforts can be overshadowed by simple blunders arising from a lack of cultural awareness. When you meet people from different cultures, […]

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Propel Programme: Calling for Applications

Invest Northern Ireland is calling on local innovative start-ups, who can demonstrate their potential to succeed and scale-up in international markets to apply for its Propel programme. The programme offers a unique opportunity for Northern Ireland based entrepreneurs to fast track their business ideas, develop intensive growth plans and explore […]

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Meet the Propellers – “Briefed”, Orlagh McGahan

Aiming to fast-track new and innovative businesses that can export successfully to markets around the world, Invest Northern Ireland’s latest Propel Programme embarked on a new phase this month as 26 successful candidates entered its crucial second stage. Invest NI’s Propel Programme provides entrepreneurs with an invaluable range of practical […]

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Tech company and exporting to USA?

Enterprise Ireland  launched a new online resource directory for tech companies entering the US market. TechResources.US has been designed to provide Irish technology companies doing business in the US with trusted and up-to-date information and connections to essential in-market resources, services and supports.  These include accelerators, professional services providers, networking groups, investors, co-working spaces, conferences, online resources […]

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Looking for market data?

Enterprise Ireland Opens New Market Research Centre for Irish Exporters A new Market Research Centre to support Irish companies in developing their export plans has opened at Enterprise Ireland today. The new centre at Enterprise Ireland’s offices in East Point, Dublin 3, has been designed to provide established and potential […]

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WHAT ARE YOUR “GO TO” OPTIONS?

REACHING TARGET MARKETS Successful international growth requires the development of a strategic view of markets and an ability to manage alliances effectively, including agents, distributors and other channel partners. Companies such as the Kerry Group and the Irish Dairy Board have dominated Irish exports in the food sector for decades, […]

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