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give customers great online experience

Selling Online to America

Seven years ago I launched a consumer product called the Cush’n Shade, and because of our climate, it wasn’t really suited to the Irish market. We were forced to export to new markets so we decided to target the American market. We didn’t speak any foreign languages and we recognised […]

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How to Enter a Foreign Market

Entering a foreign market can be one of the most exciting stages in the development of your business. Selling your product to a foreign market will mean many fresh challenges as well the opportunity to significantly grow your business. Operating in a foreign country can also diversify your business so […]

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Calling all Innovators & Entrepreneurs, we need your help & your green VOTE !!

As with any Irish technology company, we all suffer unique challenges when growing business internationally. As a country we have a small population so we struggle when trying to make as much noise as our International competitors. Even places we assume are tiny states such as Haiti & Togo have twice and three times […]

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SOAR Up & Running

Start-Up Story: SOAR by LUMINOSITY

In a minor alteration to the immortal line from the movie Rainman, “We’re counting cars”! Its not just cars, its pretty much any high value asset. In fact it’s not just counting either we’ve created an initial 2 applications from 1 product. The concept for SOAR came from real issues […]

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Asia Trade Forum: “Malaysia – A Gateway to South East Asia”

Next Thursday (12th) the Asia Trade Forum will hold its third country based seminar – “Malaysia – A Gateway to South East Asia”. Anyone with an interest in the subject can attend free of charge by registering with . The event is also being held in conjunction with the Ireland Malaysia Association […]

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Propeller start up: The Present Tree

Today we are profiling one of the 26 successful candidates currently progressing through the intensive second phase of the programme – Catherine Cunningham from The Present Tree. The Gift That Lasts a Lifetime Catherine Cunningham was intrigued by the idea of an online, eco-friendly business with the potential for high-growth, […]

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Propel Programme: Calling for Applications

Invest Northern Ireland is calling on local innovative start-ups, who can demonstrate their potential to succeed and scale-up in international markets to apply for its Propel programme. The programme offers a unique opportunity for Northern Ireland based entrepreneurs to fast track their business ideas, develop intensive growth plans and explore […]

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Tech company and exporting to USA?

Enterprise Ireland  launched a new online resource directory for tech companies entering the US market. TechResources.US has been designed to provide Irish technology companies doing business in the US with trusted and up-to-date information and connections to essential in-market resources, services and supports.  These include accelerators, professional services providers, networking groups, investors, co-working spaces, conferences, online resources […]

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Looking for market data?

Enterprise Ireland Opens New Market Research Centre for Irish Exporters A new Market Research Centre to support Irish companies in developing their export plans has opened at Enterprise Ireland today. The new centre at Enterprise Ireland’s offices in East Point, Dublin 3, has been designed to provide established and potential […]

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REACHING TARGET MARKETS Successful international growth requires the development of a strategic view of markets and an ability to manage alliances effectively, including agents, distributors and other channel partners. Companies such as the Kerry Group and the Irish Dairy Board have dominated Irish exports in the food sector for decades, […]

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