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How To Make A Great First Impression

First impressions are very important in forming a strong relationship with the different people we meet and interact with in our lives. Though it happens for a very short time, the first impression can last for a very long time and have a good impression at first can make the […]

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Common Marketing Mistakes

Like any other field, marketing is no exception to its practitioners doing the same mistakes at scale. The following are common marketing mistakes one should avoid at all costs.   Making changes without data The biggest advantage that online marketers have over traditional marketers is the ability to track their […]

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How to Become a Thought Leader

Beyond a certain point of writing and posting the same thing like everyone else does is the desire to become a thought leader and influencer in your field of practice. The following are steps you can consider and take to become a thought leader.   Start being known in just […]

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Successful Startups That Defy the Odds

Recently, Mark Zuckerberg gave a powerful speech to this year’s graduating Harvard students. Instead of telling them to find their purpose in life through eureka moments like typical graduation speech, he offered something else : “The idea of a single eureka moment is a lie”. As millennials, Mark believed all […]

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