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Common Marketing Mistakes

Like any other field, marketing is no exception to its practitioners doing the same mistakes at scale. The following are common marketing mistakes one should avoid at all costs.   Making changes without data The biggest advantage that online marketers have over traditional marketers is the ability to track their […]

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How to Become a Thought Leader

Beyond a certain point of writing and posting the same thing like everyone else does is the desire to become a thought leader and influencer in your field of practice. The following are steps you can consider and take to become a thought leader.   Start being known in just […]

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Brain For Business

Recently, I attended Brain For Business this is a new series of events at the Science Gallery, that explores the latest findings from neuroscience and psychology and applies them to the world of business and entrepreneurship. Hosted by Jess Kelly from Newstalk, the series will feature neuroscientist Shane O’Mara in […]

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Time Management is a Waste of Time

No one manages time – all you can manage is yourself.  Forget CRM systems, task managers, on-line calendars and Filofaxes.  They’re useful tools, but they don’t address the fundamental issue.  What are you actually doing in work?  Do you suffer from: email overload; too much work accumulates for you to […]

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