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Why Our Start-up Left Amsterdam for Dublin

Recently relocated from Amsterdam, social start-up FRANK ABOUT TEA has chosen Dublin as launchpad for their monthly subscription service for high-quality loose tea. With Ireland boosting the highest tea consumption per capita, this seems like a logical move, but that isn’t why they’ve decided to join the ranks of online-based […]

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5 Tips for Google Analytics

Google Analytics can seem a bit daunting when you are trying to find your way around it. Here are 5 quick tips for using Google Analytics for your business: #1. Familiarise yourself with your Google Analytics Account pages When you log into your Analytics account and click your website profile. […]

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SEO Ranking Factors: The Illustrated Guide

Rumour has it, there are over 200 ranking factors involved in Google’s algorithm. Including varibales and the ever changing nature of Google’s ranking algorithms, the figure goes a lot higher. Everything from Title Tags to having trusted pages e.g. Terms and Conditions works in your favour and will help Google […]

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What is Digital Marketing?

What is digital marketing? Chaffey et al., 2009 describe digital marketing as ‘achieving marketing objectives through applying digital technologies’. These digital technologies include Internet media such as web sites and e-mail as well as other digital media such as wireless or mobile and media for delivering digital television such as cable […]

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Google Ads Banner Campaign 101

Creating a Google Ads banner campaign is a good choice for anyone just beginning advertising campaigns. Google has a built in Adsense network in which your ads will be displayed. Users will see your ads on Google search results pages and on websites which are part of Google’s Adsense network, […]

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