Social media is changing the world of marketing on a tremendous scale. According to ZenithOptimedia forecast, we will witness a constant 15% growth on an annual scale between 2014 and 2017. Let’s take a look at how it applies to mobile consumers… This assumption is more than reasonable. We are […]
A lot of Irish organisations are known for their presence on social media, and have begun to pave the way for companies using tools such as Twitter, LinkedIn, Facebook, along with many others, to speak to their customers in a way that no one else has tapped into. On achieving […]
Digital marketing is much more than social media or social media marketing, it is a very important element for large and small business alike. Social media is a catch all term of online platforms that allow the public to communicate with each other. In recent years, brands have entered the […]
What is digital marketing? Chaffey et al., 2009 describe digital marketing as ‘achieving marketing objectives through applying digital technologies’. These digital technologies include Internet media such as web sites and e-mail as well as other digital media such as wireless or mobile and media for delivering digital television such as cable […]
Content requirements and posting regulations have changed quite a bit. Some of the old stand-by content formatting techniques are becoming less effective with social media gaining popularity. Many bloggers are connecting their feeds to social media websites to increase their online visual presence. A large portion of businesses, both large […]
In this post I outline some social media marketing tips I learned after attending an excellent Digital Marketing and Social Media library talk organised by Dublin City Enterprise Board and presented by Noel Davidson in 2012. The room was packed full of people wanted to know how they can use […]
Social media has revolutionized how people communicate with each other and how companies communicate with society. The most common social networks (SN) are Facebook, Twitter, LinkedIn, Youtube and Google+. Understand how people use SN can guide us when attracting and communicating with customers. This article is based on research conducted by […]
I recently hit a LinkedIn milestone with 1000 connections. This has surprised me too but coincides nicely with our 1000 buyers on supply.ie. Anyway, I have been asked a few times recently for some LinkedIn tips. Therefore, I wish to share some of my learnings from LinkedIn (and I strictly […]
