Top Menu

Tag Archives | market research

Primary market research vs. secondary market research

Market research is an essential part of any business plan, whether a fledgling business or a multinational organisation. Knowing that there is a sustainable market for your product and understanding what your audience expects from you is vital to a successful business launch. Market research can generally be split into […]

Continue Reading 0
blog-img-66

Bord Bia Food trends; Consumer in control

Tom Collins, Insight & Innovation Analyst, Bord Bia – Irish Food Board The Consumer Lifestyles Trends Programme is a foundation of knowledge that allows the Irish Food and Drinks Industry to better predict and prepare for consumers’ future needs and wants. Last week we looked at the Quest for Health […]

Continue Reading 0

Market Research for Start-ups

Now that you have an idea for your business, it is time to examine whether it will work or not. Firstly, determine what you want to now. Your market research will help you build your business plan and test the feasibility of your idea by asking if you can build […]

Continue Reading 0

Looking for market data?

Enterprise Ireland Opens New Market Research Centre for Irish Exporters A new Market Research Centre to support Irish companies in developing their export plans has opened at Enterprise Ireland today. The new centre at Enterprise Ireland’s offices in East Point, Dublin 3, has been designed to provide established and potential […]

Continue Reading 0