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From Business Blogging to Website Performance: What are the Technical Requirements Start-up firms must face?

Attempting to launch a successful business start-up is fraught with risk in the modern age, particularly when you consider the economic and geopolitical challenges facing entrepreneurs. It has also been suggested that a staggering 96% of all SMEs fail within 10 years of their launch, and this underlines the oppressive […]

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Leadership Lessons Learnt From the Gaming Industry

The video game industry generates $100 billion in revenue every year. It’s also a competitive market, where consumers are constantly pushing for new games and new ways to play those games. Keeping a business thriving in this market takes some big ideas, and big leaders to push those ideas forward. […]

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4 Exciting Ways to Grow your Business

As the fall-out from Brexit continues, so too does the economic impact throughout the UK. British manufacturing has recently shrank at its fastest pace in more than three years, for example, while business confidence has also tumbled significantly. With this in mind, the notion of growing your business may seem […]

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How to Promote Your Small Business On a Budget

As a small business, you may find it difficult to believe that your business’ promotion can be done successfully whilst on a tight budget. The prospect of DIY marketing can be daunting and overwhelming; especially when you don’t have a definitive sum of cash to work with. However, promoting your […]

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Why Outbound Lead Generation is a Necessary Pain

Everyone’s talking about inbound marketing these days. Personally, I’m getting a little tired of it (though I’m definitely one of the culprits adding to the incessant noise). Outbound lead generation tactics are still legit! They may be a little more expensive, but the best lead generation campaigns use a combination of […]

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Should Marketing and HR Be More Coordinated?

How closely does your marketing department work with the HR department? Probably not particularly closely, they aren’t necessarily two departments that you would automatically put hand-in-hand. But, in fact, they should be working together very closely in order to maximize company value, according to new research.   A new paper […]

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5 Ways Relationship Marketing Can Benefit Your Business

Relationship marketing is a strategy to help promote better customer relationships. Through satisfaction, loyalty and trust, you can understand their needs. You can also find creative ways to meet their expectations. The following tips will show you the many benefits and how it can help grow your future business. Understanding […]

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