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7 Marketing Trends to Look Out for in 2017

Marketing is a constantly changing landscape, especially with the advancements in technology changing the attitudes of consumers towards traditional, tried-and-true techniques. Conventional forms of marketing can be seen becoming more and more obsolete with every year. With the start of the 2017 comes the same routine, with marketers scrambling to […]

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Start Writing Copy With These 2 Tips

So you discovered this new skill called copywriting. What exactly is it? Is it copyright-ing? Nope. Copywriting is the skill used to write ads. Believe it or not, all the large billboards and newspaper ads were written by professional ad writers. If you operate a small business or thinking about […]

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5 Marketing Tools I Cannot Live Without

Without an appropriate marketing focus, most small businesses just won’t survive, especially in this competitive market. The online world is moving fast forward and it is getting more difficult for any business to adequately gain traction on its own. Marketing is the only way to get a foot in the […]

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Which Colour Converts the Highest?

THE BIG RED BUTTON! It must be that right? What about ORANGE! Amazon uses that for their “Buy Now” buttons. If these billion dollar companies use these colours, it must have been researched and tested right? RIGHT?! Right. But that’s just half the picture. Universally, both men and women are […]

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Optimising your YouTube videos

YouTube is now the second largest search engine after Google, with over a billion users and across 54 languages. With an audience this large, isn’t it time you thought about including YouTube in your social media strategy? Uploading your own videos to YouTube is a great way to increase your […]

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From Business Blogging to Website Performance: What are the Technical Requirements Start-up firms must face?

Attempting to launch a successful business start-up is fraught with risk in the modern age, particularly when you consider the economic and geopolitical challenges facing entrepreneurs. It has also been suggested that a staggering 96% of all SMEs fail within 10 years of their launch, and this underlines the oppressive […]

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Leadership Lessons Learnt From the Gaming Industry

The video game industry generates $100 billion in revenue every year. It’s also a competitive market, where consumers are constantly pushing for new games and new ways to play those games. Keeping a business thriving in this market takes some big ideas, and big leaders to push those ideas forward. […]

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