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The Current State of Marketing

Things change fast in the world of online marketing. One day it was all about anchor text. The next it’s all about content. One day it was about getting “likes”. The next it’s all about engagement on your post. With swift change in marketing trends, the following are some observations […]

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Erik Kerr Shares Secrets to Marketing Success

On a recent I Love Marketing podcast, Erik Kerr, co-founder of The Draw Shop, LCC, was interviewed. His company works to provide marketing professionals with the information they need to become better at what they do. The unconventional approach that his company uses is what separates it from the rest […]

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Pros and Cons of Marketing Automation

Marketing automation has indubitably come a rather long way from being but a simple method of sending automatic marketing emails without any specific focus. Throughout the years, it has developed into a versatile tool that many marketers now use to create sustainable value for their customers, thereby generating more leads […]

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