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An Ecommerce Guide to Customer Lifetime Value (CLV)

Long-term ecommerce success comes when you retain customers over time. Whether you run a family legacy food business or a communications conglomerate, the true value of your customers derives from the entire course of your relationship beyond individual transactions. This ecommerce guide to customer lifetime value (CLV) will help you […]

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3 Underutilized Internet Marketing Strategies You Can Use Right Now

Internet marketing has changed the way businesses connect with their customers and potential customers completely. More businesses, especially small and medium enterprises, are focusing on internet marketing rather than conventional advertising as a more cost-efficient and effective way of reaching a targeted audience. Internet marketing is not only very effective, […]

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Common Marketing Mistakes

Like any other field, marketing is no exception to its practitioners doing the same mistakes at scale. The following are common marketing mistakes one should avoid at all costs.   Making changes without data The biggest advantage that online marketers have over traditional marketers is the ability to track their […]

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6 Content Marketing Tips for New Entrepreneurs

Content marketing is producing relevant and valuable content for your target audience. The goal of creating this content consistently is to convert your readers into customers. It can be tricky, but it is not that hard – especially since 70% of B2B marketers have increased content creation more than ever […]

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