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Marketing Mix – 4 Ps or 8 Ps?

The concept of a marketing manager as a “mixer of ingredients” — a chef who pulls together basic components to cook up a profitable dinner – dates back to 1948, when used it to explain how marketing actually worked. Indeed, any marketing manager faced with a new product or a […]

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I’ll Always Be Beaten On Price

How many of your customers fall into Oscar Wilde’s definition of a cynic? “A man who knows the price of everything, and the value of nothing”.  When purchasing decisions are made based on cost only, how do you cope when there’s always someone cheaper than you?  Do you match your […]

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Smallbusinesscan and David Manley

SmallBusinessCan is getting involved with the David Manley awards. We like positive people, we like good stories, we like helping and supporting business. Support “Everyone loves you when you’re successful – but what about when you’re starting out and feeling very inexperienced with little resources – that’s when entrepreneurs need […]

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Which Start up would you vote for?

Whom would you vote for? The criteria are: Ability to spot a gap in the market / entrepreneurial spirit Unique / innovative / degree of originality of the product / service Reality of the business over the next 3-5 years –foresight / ability to adjust to changes Leadership and vision […]

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