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How To Build Your Brand

Today’s small businesses often struggle to build a brand.  This happens for many reasons.  They usually don’t have the marketing department or budget that larger firms have in order to build an effective brand.  However, branding is still important – even for the smallest business.  Fortunately, these simple “How To […]

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It is all About the Customer

In a world of increasingly personalised products and services, where customisation is king, the modern successful entrepreneur succeeds because he or she is willing to compromise their vision to suit the market. Ok, with a massive marketing budget you can create want but this is expensive and difficult to sustain […]

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