With new Regulations nearing completion, the Data Commissioner’s office has doubled in size, and has recently moved into new offices in Dublin city centre. Organisations are already planning to put solutions in place in order to be ready for the new General Data Protection Regulation in 2017. The IDMA is running two events to keep you up to speed.
In our first event, we will look at the key elements of the proposed new Regulations, and the implications these will have for data management activities and organisational structures.
In addition, our guest speaker will give an overview of their recent ‘Rule 5 Campaign’, where they re-visited their legacy data and ‘breathed new life’ into client contact details which had gone past their 12-month ‘use by’ date. Data-driven marketing is not just about the content and the timing – it takes your data assets into account, and helps you to better understand the value that is already locked up in your CRM database.
Registration and breakfast from 7.30am, seminar from 8 – 9.30am.