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Magnetic Marketing

Shopping around can sometimes be a pain. Other times, it can be inherently, overtly exciting. Inevitably, the longer it takes, the less likely you’re going to find excitement in your customer, the less likely they’re going to be engaged and interested in what you say, put off by an underlying […]

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Sales Professionalism

Last year I attended a business expo in the Midlands. One of the speakers was John Conconnan, His story condensed:  Started with an idea, and with a little bit of guile, got his first order for a bucket to feed calves, and hasn’t looked back in the plastic manufacturing […]

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