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Start Writing Copy With These 2 Tips

So you discovered this new skill called copywriting. What exactly is it? Is it copyright-ing? Nope. Copywriting is the skill used to write ads. Believe it or not, all the large billboards and newspaper ads were written by professional ad writers. If you operate a small business or thinking about […]

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From Business Blogging to Website Performance: What are the Technical Requirements Start-up firms must face?

Attempting to launch a successful business start-up is fraught with risk in the modern age, particularly when you consider the economic and geopolitical challenges facing entrepreneurs. It has also been suggested that a staggering 96% of all SMEs fail within 10 years of their launch, and this underlines the oppressive […]

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Why Outbound Lead Generation is a Necessary Pain

Everyone’s talking about inbound marketing these days. Personally, I’m getting a little tired of it (though I’m definitely one of the culprits adding to the incessant noise). Outbound lead generation tactics are still legit! They may be a little more expensive, but the best lead generation campaigns use a combination of […]

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Export – Should We Fail Fast, Fail Cheap?

When Eric Ries coined the term “Minimum Viable Product” for the first time he described it as: “A Minimum Viable Product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” In the world of […]

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5 Negotiation Mistakes That Could Cripple Your Revenue

The most essential skills in the business world are negotiating skills. If one is unable to negotiate logically, persuasively and fairly, it could jeopardize his/her business or miss out great opportunities as a result. In an attempt to argue persuasively, participants more often rely on illogical arguments that are rational […]

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Small and Domestic Firms Report Recovery

InterTradeIreland’s latest quarterly Business Monitor (Q3 July – Sept 2014), highlights that smaller firms and non-exporters across the island are now beginning to shows signs of economic recovery and growth – the most positive set of results since 2008. Strong business performance and recovery across all sectors in Q3 2014 […]

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FOCUS – The Key to Success

We all know we need to Focus in order to achieve something special. We know it is the magic ingredient that will determine our success or failure. But what is it? How do we get it and most importantly how do we maintain it to get what we want? Because […]

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Avoid Overspending on Your Marketing and Advertising

Without effective advertising, few businesses can thrive. Advertising campaigns can be expensive, unless you plan it well and are aware of all options. Avoid overspending on your marketing and advertising by following these tips. Promoting in Print Print still matters as an advertising tool. Flyers, brochures and other items that […]

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Identify and Keep Your Customers

Any small business needs a constant flow of customers to survive in the highly competitive marketplace that we are in. To a large extent this flow can be controlled by enhancing the customer’s experience with the company. If it is a service, make it exceptional. If it is a product, […]

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The Life Cycle of Web Design

Website design is essentially cyclic in nature especially if the website supports an online business. If you are an affiliate marketer you will know the importance of setting up a website quickly and efficiently. The graphics must keep an essence of the website and blend well with the web design. […]

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Telling Lies is Bad for Sales!

There’s an old saying, “The truth hurts”, and sometimes I’ll agree.  If you’re running a retail business however, there’s a much more important mantra – TELLING LIES IS BAD FOR SALES!  Now, your reaction to this statement may range across: Absolutely agree, I never lie to a customer; Argue over […]

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