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The Blueprint for a High Ranking Website

Every digital marketer, web designer and small business owner has the same mission for their website: to make it appear to get it in front of their target market. In terms of marketing strategy, this means creating a website that produces impactful content, drives traffic and in turn produces conversions […]

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A Small Business’s Guide to PPC

The core principles behind PPC are really quite simple. Your advert will appear during a relevant consumer search on keywords that you define and you pay a fee, based on the amount of competition around those keywords, if the consumer clicks on your ad. In this way PPC advertising is one […]

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