Every digital marketer, web designer and small business owner has the same mission for their website: to make it appear to get it in front of their target market. In terms of marketing strategy, this means creating a website that produces impactful content, drives traffic and in turn produces conversions […]
Tag Archives | seo
Thousands of sites are selling the same product as you. How can you differentiate your site and be one of the top sites listed? The following are 7 things you can do to get the leg up over your competition. Related links (internal links) Never forget to create as […]
SEO should be easy. The following are straightforward and easy-to-do tactics you can do to increase and drive traffic to your site. Linking internally A quick example can be seen on sites like QuickSprout.com and NeilPatel.com. Link to your most popular pages on every page you have on your website. […]
It’s common for small businesses to feel like digital marketing is only for big brands with big budgets, but local competition is hotting up online. Today you’ll be hard pressed to find a business which doesn’t have a web presence of some description. This means the marketplace is even busier […]
If you are an entrepreneur and new to website design, choosing WordPress as your content management system (CMS) will be your ideal choice. It is relatively easy to get a WordPress website up and running. Once you have created your website with all the right graphics and text, it is […]
Search engine rankings play a huge role driving role in driving traffic to your site. According to Google, they look at 2 main things: content and links. Today, we are going to talk about links and things to consider when building them. What are good links? Links in the […]
Employee advocacy is the holy grail of HR. Not only is it a free, virtually limitless source of excellent PR, but it can also help foster a sense of shared vision and camaraderie among your workforce, creating a sort of feedback loop of good vibes that will benefit you, your […]
Search Engine Optimization (SEO) was born somewhere in the mid-1990s. It’s been more than 2 full decades since then, yet it doesn’t seem to be near its adulthood. I myself is revolving around SEO for more than 10 years and based on my own experience, I can say that SEO […]
Not many are aware about effective SEO techniques to get their site a good ranking. SEO or Search Engine Optimization involves several effective strategies that enhance the search engine ranking for web pages with consistent implementation of certain techniques. One can utilize several techniques to rank high on Google/ Bing/ […]
YouTube is now the second largest search engine after Google, with over a billion users and across 54 languages. With an audience this large, isn’t it time you thought about including YouTube in your social media strategy? Uploading your own videos to YouTube is a great way to increase your […]
Why start your new year with resolutions that live no longer than a butterfly? Instead try making a few changes in your website to fare better with search engines. We know, it does not sound as happening as “no donuts for a month” or “Pilates every Wednesday”, but we are […]
It is possible to drive traffic to the websites that the customer wants to promote by providing links to it from other sites and pages. This increases the traffic generated and more importantly increases the ranking on search engines. Since a major part of the assessment that a search engine […]
Easy to Follow SEO Tips for Small Business Owners When it comes to getting attention online, there’s no question that search engine optimization (SEO) still remains one of the most important factors. You can have a wonderfully made website that is professional, looks great, and does everything correctly but if […]
Instagram is a constantly-growing social network that can be used by brands with visual-driven initiatives and those without alike. This means that brands must work doubly hard to be creative and relevant to an audience consuming content at a very fast rate, in order to remain relevant and memorable to […]
This month’s topic is: SEO.
As we’ve seen in the last few months, website traffic is vital to get people into your funnel/pipeline. No traffic, no party.
Problem is – and our guest speaker Francesco will confirm – there are sometimes very small, tiny, silly website issues that are BLOCKING inbound traffic.
Some glitches that are going against Google rules, some problems that are causing your Google ranking to be #11 and higher (page 2 and beyond)…
Well, this month we’ll do something special.
We’ll SEO audit 5 websites LIVE, and Francesco will show us how easy it is to fix certain SEO aspects and how incredibly helpful these little changes can be.
Who is the Guest Speaker?
Francesco Baldini, founder of Betakrea, helps businesses reach their goals with a customised digital marketing strategy.
Through a holistic approach, he supports the growth of the businesses with a Search Engine Optimisation (SEO) strategy to their eCommerce, blog or corporate assets.
With on-site and off-site activities, he improves the technical and content side of any website.
He’s been working online since a very young age and he still believes that this is the only choice to make.
In order to keep pace with the competition of the virtual world, it is increasingly important to enhance one’s web presence. And any measure that you take to do the same will yield results provided you adhere to the norms of online marketing concepts. Business blogging is one of the […]
Spending money on different marketing strategies eventually leads to questions about the return gained from a particular investment. Huge companies have the time and talents to create sophisticated statistical models used to target audiences precisely with the messages they need to hear and tweak marketing campaigns in real time. As […]
Businesses are more like empires nowadays and now that you can start a business empire with more ease, there are so many coming up. The competition that exists in the online business is fiercer than the wars that avid Game of Thrones fanatics witness with each season of the TV […]
There are a number of reasons why you should consider writing guest posts on a regular basis. It works just as well for both websites: the host website gets free, invaluable, informative content – and you (the guest) get visibility, a nice “SEO backlink” and hopefully – a storm of website […]
If you’re a small business trying to make a presence in the competitive field of online marketing and eCommerce, it may seem daunting. To make it work, businesses large and small take advantage of a number of tools available to craft professional web pages and efficient schedules. And once you […]