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Branding and Design Workshop For SMEs and Start-Ups

WHATS IT ALL ABOUT

Hello and welcome to this first of a kind Branding and Design Workshop for SME’s and Start-Ups.
Effective branding creates an emotional connection between you and your customers. As humans, most of our decisions are based on an emotion.What we see, touch, and feel, has a huge bearing on what we buy, and how we interact with a brand / business, large or small. If a business uses branding consistently, it can improve brand loyalty and the bottom line.

SO WHAT DOES ALL THIS MEAN FOR YOUR BUSINESS

Research in the UK, conducted by the UK Design Council, established that for every £1 businesses, small or large spent on design they could expect back £20 in increased revenue and £4 in increased profits.

Good design= good business.
If you have time, take a look at this interesting video below from the UK Design Council:
The Value of Design to Business

KEY CONTENT OF WORKSHOP

  • UX Design
  • Print production
  • Colour Theory
  • Graphic Design
  • Logo Design
  • Layout
  • Web design
  • Service Design
  • Brand definition
  • Branding
  • Packaging

WORKSHOP ATMOSPHERE

This workshop is designed for an interactive experience, where you will interact with the workshop facilitator, little old me:) and other participants.

WHO SHOULD ATTEND

If you are an Entrepreneur, craft business,  Start-up, business owner, or if you are starting a cake business from your Grannies kitchen, come along 🙂

WORKSHOP ACTIVITES

  • Generate your brand purpose
  • From a user persona / customer profile
  • Draft a customer journey map
  • Draft you brand values (guiding principles)

WHAT YOU CAN BRING

  • Your laptop (not a requirement)
  • Pen or pencil
  • Notebook
  • Any printed material you have for your business, or anything you are working on, bring it
    along, don’t be shy 🙂

QUESTIONS

If you have any question regarding the workshop please don’t hesitate
to shoot me across an email.
Email: hello@ispeakenglish.me

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Guide to Buying a Small Business

Embarking on a small business venture takes courage, lots of energy, and a willingness to take risks. This guide to buying a small business, instead of starting a new business from scratch, will showcase several advantages that buying an established small business venture offers. The current owner has already done […]

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FundSME Event, Dublin

This free one-day B2B event provides SMEs and startups with info on existing and alternative sources of funds. It runs in the RDS and includes talks from industry, academics and business people on funding streams. It runs from 8am till 6pm.

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