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Branding and Design Workshop For SMEs and Start-Ups


Hello and welcome to this first of a kind Branding and Design Workshop for SME’s and Start-Ups.
Effective branding creates an emotional connection between you and your customers. As humans, most of our decisions are based on an emotion.What we see, touch, and feel, has a huge bearing on what we buy, and how we interact with a brand / business, large or small. If a business uses branding consistently, it can improve brand loyalty and the bottom line.


Research in the UK, conducted by the UK Design Council, established that for every £1 businesses, small or large spent on design they could expect back £20 in increased revenue and £4 in increased profits.

Good design= good business.
If you have time, take a look at this interesting video below from the UK Design Council:
The Value of Design to Business


  • UX Design
  • Print production
  • Colour Theory
  • Graphic Design
  • Logo Design
  • Layout
  • Web design
  • Service Design
  • Brand definition
  • Branding
  • Packaging


This workshop is designed for an interactive experience, where you will interact with the workshop facilitator, little old me:) and other participants.


If you are an Entrepreneur, craft business,  Start-up, business owner, or if you are starting a cake business from your Grannies kitchen, come along 🙂


  • Generate your brand purpose
  • From a user persona / customer profile
  • Draft a customer journey map
  • Draft you brand values (guiding principles)


  • Your laptop (not a requirement)
  • Pen or pencil
  • Notebook
  • Any printed material you have for your business, or anything you are working on, bring it
    along, don’t be shy 🙂


If you have any question regarding the workshop please don’t hesitate
to shoot me across an email.

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Guide to Buying a Small Business

Embarking on a small business venture takes courage, lots of energy, and a willingness to take risks. This guide to buying a small business, instead of starting a new business from scratch, will showcase several advantages that buying an established small business venture offers. The current owner has already done […]

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FundSME Event, Dublin

This free one-day B2B event provides SMEs and startups with info on existing and alternative sources of funds. It runs in the RDS and includes talks from industry, academics and business people on funding streams. It runs from 8am till 6pm.

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Taking Care Of Business, Waterford

Do you own or manage a small business? Are you thinking of starting a new business? Then this event is for you!

Over 30 State bodies will be available to give you information and advice on a range of services for business. By attending one of these events you will:

  • Meet informally with representatives from a variety of State bodies
  • Get practical information and advice
  • Find out ways to save your business money
  • Get supports and tools to assist you in your business

Come along to this FREE event and get help with running and growing a sustainable and compliant business.

Don’t miss out, register for your place today.


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Calling all Innovators & Entrepreneurs, we need your help & your green VOTE !!

As with any Irish technology company, we all suffer unique challenges when growing business internationally. As a country we have a small population so we struggle when trying to make as much noise as our International competitors. Even places we assume are tiny states such as Haiti & Togo have twice and three times […]

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How to Start Selling Online

Opening an online store is a big step for any business. Although e-commerce technology has moved a long way in recent years making selling online manageable and affordable for small business a diverse digital skill set and investment are still required to start selling online. Once you have validated your […]

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Business Growth Programme

This Business Growth Programme will be delivered by ActionCOACH Business Coaching Ireland. It is an action-oriented programme delivered over six months and designed specifically for SME managers. It’s a high performance mix of group workshops and one-to-one coaching/mentoring focused on the strategic business objectives of growth and profitability.

For more info visit

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The Future of E-commerce for SMEs

Since the late 2000s e-commerce has grown at a rapid rate. Innovations have been pioneered by big players in the market and due to advances in technology small retailers have been able to adopt these innovations also. With companies such as Shopify providing e-commerce solutions and market places such as […]

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