In case you hadn’t noticed, there has been something of an evolution in the workplace over the course of the last decade. This is often attributed to the pace of technological advancement and the emergence of remote communication techniques, which have empowered freelancing and create a market where 40% of […]
Tag Archives | SME
Protecting your business from potential intruders is absolutely crucial in this day and age. Thieves tend to target small and medium sized businesses because they assume they can get away with it. It is likely that your perpetrator has been keeping a close eye on you and your business over […]
When Eric Ries coined the term “Minimum Viable Product” for the first time he described it as: “A Minimum Viable Product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” In the world of […]
Running an SME certainly brings along both – the rewards as well as the challenges. In some business sectors however, due to market saturation, it is becoming more and more difficult for business owners to find new, original ways of acquiring customers and consequently growing their revenue. Therefore, in today’s […]
There will always be debate around the fact – is business a science or an art – well the answer is both but this article is to get you to embrace our inner artist. What do I mean by that? – I have spent much of my time as the […]
WHATS IT ALL ABOUT
Hello and welcome to this first of a kind Branding and Design Workshop for SME’s and Start-Ups.
Effective branding creates an emotional connection between you and your customers. As humans, most of our decisions are based on an emotion.What we see, touch, and feel, has a huge bearing on what we buy, and how we interact with a brand / business, large or small. If a business uses branding consistently, it can improve brand loyalty and the bottom line.
SO WHAT DOES ALL THIS MEAN FOR YOUR BUSINESS
Research in the UK, conducted by the UK Design Council, established that for every £1 businesses, small or large spent on design they could expect back £20 in increased revenue and £4 in increased profits.
Good design= good business.
If you have time, take a look at this interesting video below from the UK Design Council:
The Value of Design to Business
KEY CONTENT OF WORKSHOP
- UX Design
- Print production
- Colour Theory
- Graphic Design
- Logo Design
- Web design
- Service Design
- Brand definition
This workshop is designed for an interactive experience, where you will interact with the workshop facilitator, little old me:) and other participants.
WHO SHOULD ATTEND
If you are an Entrepreneur, craft business, Start-up, business owner, or if you are starting a cake business from your Grannies kitchen, come along 🙂
- Generate your brand purpose
- From a user persona / customer profile
- Draft a customer journey map
- Draft you brand values (guiding principles)
WHAT YOU CAN BRING
- Your laptop (not a requirement)
- Pen or pencil
- Any printed material you have for your business, or anything you are working on, bring it
along, don’t be shy 🙂
If you have any question regarding the workshop please don’t hesitate
to shoot me across an email.
Embarking on a small business venture takes courage, lots of energy, and a willingness to take risks. This guide to buying a small business, instead of starting a new business from scratch, will showcase several advantages that buying an established small business venture offers. The current owner has already done […]
Outsourcing became popular in the 90s, when businesses struggled to keep up with rising labour costs of the time. In the beginning, outsourcing was the reserve of large businesses, but now it’s more likely that SMEs will use outsourcing to help curb costs, while big businesses will often keep things […]
There are around 58.6million internet users in the United Kingdom. Accounting for around 90 per cent of the population, it makes online marketing one of the most compelling activities to reach new customers. With this in mind, here are three tried, tested and proven ways that any SME in any […]
The Search is on for 93 of Ireland’s Best Young Entrepreneurs. Through Ireland’s Best Young Entrepreneur competition (#IBYE), over 90 people aged between 18 and 30 will win €10,000 – €20,000 to invest in their own businesses in Ireland this year. That lump sum can buy that new piece of […]
The long awaited Consolidated Companies Bill that came into force on the 1st June 2015 has affected huge numbers of businesses throughout Ireland. The new law essentially consolidates the existing Companies Acts of 1963-2013 into a single piece of legislation that requires business owners to make a number of changes […]
This free one-day B2B event provides SMEs and startups with info on existing and alternative sources of funds. It runs in the RDS and includes talks from industry, academics and business people on funding streams. It runs from 8am till 6pm.
Do you own or manage a small business? Are you thinking of starting a new business? Then this event is for you!
Over 30 State bodies will be available to give you information and advice on a range of services for business. By attending one of these events you will:
- Meet informally with representatives from a variety of State bodies
- Get practical information and advice
- Find out ways to save your business money
- Get supports and tools to assist you in your business
Come along to this FREE event and get help with running and growing a sustainable and compliant business.
Don’t miss out, register for your place today.
As with any Irish technology company, we all suffer unique challenges when growing business internationally. As a country we have a small population so we struggle when trying to make as much noise as our International competitors. Even places we assume are tiny states such as Haiti & Togo have twice and three times […]
Opening an online store is a big step for any business. Although e-commerce technology has moved a long way in recent years making selling online manageable and affordable for small business a diverse digital skill set and investment are still required to start selling online. Once you have validated your […]
This Business Growth Programme will be delivered by ActionCOACH Business Coaching Ireland. It is an action-oriented programme delivered over six months and designed specifically for SME managers. It’s a high performance mix of group workshops and one-to-one coaching/mentoring focused on the strategic business objectives of growth and profitability.
For more info visit http://www.managementworks.ie/events/business-growth-programme-30
Since the late 2000s e-commerce has grown at a rapid rate. Innovations have been pioneered by big players in the market and due to advances in technology small retailers have been able to adopt these innovations also. With companies such as Shopify providing e-commerce solutions and market places such as […]
The world of business funding, and where and how to access new or alternative sources of finance can be a confusing one – especially for SMEs with limited resources and less time to spend on researching such issues. With that in mind, InterTradeIreland has developed and launched a new free […]
When it comes to recruitment SME’s seem to have a harder time of it than most finding the best staff. There are several factors you can blame for this such as the fact that an SME don’t tend to have a dedicated HR department to take care of all the […]
Many entrepreneurs begin their journey by growing their young business from home. There are numerous reasons why this may be the case: they may have no requirement for a dedicated office or they may be looking to minimise costs in any way possible. However, the vast majority of businesses will […]