While some small businesses continue to look at email marketing with an element of disdain, this tactic is fast emerging as one of the most profitable, impactful and cost-effective in the digital space. Not only is email marketing established as one of the three primary drivers of traffic to your […]
Tag Archives | SME
As a general rule, BYOD (Bring Your Own Device) has helped to revolutionise the modern workplaces, with an estimated 60% of all commercial ventures set to have embraced this progressive concept by the end of 2016. Despite this, there remains a sense that small businesses are reluctant to embrace this […]
If there is a true growth market to observe in the modern age, it is the online gaming sector. This market was valued at approximately $35.5 billion in 2013, for example, and this figure is expected to reach $45.8 billion by the end of this year. By 2018, the number […]
The cause of business inefficiency is a much debated topic, with various triggers thought to be prominent within specific industries. There are also contributing factors that are universally prevalent, however, with an underlying lack of clarity one of the most impactful and a particular concern for SMEs. This can impact […]
In many ways, the explosion of small and medium-sized businesses in the UK represents great news. This is particularly true for the nation’s economy, with independent businesses considered to be one of the primary engines for growth and expansion in the modern age. Make no mistake; small business in booming […]
In case you hadn’t noticed, we live in an increasingly shrinking and interconnected global space. While this is daunting in some respects, it has leveled the playing field for small businesses and enabled SMEs to compete more aggressively with leading brands for a viable market share. At the heart of […]
In case you hadn’t noticed, there has been something of an evolution in the workplace over the course of the last decade. This is often attributed to the pace of technological advancement and the emergence of remote communication techniques, which have empowered freelancing and create a market where 40% of […]
Protecting your business from potential intruders is absolutely crucial in this day and age. Thieves tend to target small and medium sized businesses because they assume they can get away with it. It is likely that your perpetrator has been keeping a close eye on you and your business over […]
When Eric Ries coined the term “Minimum Viable Product” for the first time he described it as: “A Minimum Viable Product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” In the world of […]
Running an SME certainly brings along both – the rewards as well as the challenges. In some business sectors however, due to market saturation, it is becoming more and more difficult for business owners to find new, original ways of acquiring customers and consequently growing their revenue. Therefore, in today’s […]
There will always be debate around the fact – is business a science or an art – well the answer is both but this article is to get you to embrace our inner artist. What do I mean by that? – I have spent much of my time as the […]
WHATS IT ALL ABOUT
Hello and welcome to this first of a kind Branding and Design Workshop for SME’s and Start-Ups.
Effective branding creates an emotional connection between you and your customers. As humans, most of our decisions are based on an emotion.What we see, touch, and feel, has a huge bearing on what we buy, and how we interact with a brand / business, large or small. If a business uses branding consistently, it can improve brand loyalty and the bottom line.
SO WHAT DOES ALL THIS MEAN FOR YOUR BUSINESS
Research in the UK, conducted by the UK Design Council, established that for every £1 businesses, small or large spent on design they could expect back £20 in increased revenue and £4 in increased profits.
Good design= good business.
If you have time, take a look at this interesting video below from the UK Design Council:
The Value of Design to Business
KEY CONTENT OF WORKSHOP
- UX Design
- Print production
- Colour Theory
- Graphic Design
- Logo Design
- Web design
- Service Design
- Brand definition
This workshop is designed for an interactive experience, where you will interact with the workshop facilitator, little old me:) and other participants.
WHO SHOULD ATTEND
If you are an Entrepreneur, craft business, Start-up, business owner, or if you are starting a cake business from your Grannies kitchen, come along 🙂
- Generate your brand purpose
- From a user persona / customer profile
- Draft a customer journey map
- Draft you brand values (guiding principles)
WHAT YOU CAN BRING
- Your laptop (not a requirement)
- Pen or pencil
- Any printed material you have for your business, or anything you are working on, bring it
along, don’t be shy 🙂
If you have any question regarding the workshop please don’t hesitate
to shoot me across an email.
Embarking on a small business venture takes courage, lots of energy, and a willingness to take risks. This guide to buying a small business, instead of starting a new business from scratch, will showcase several advantages that buying an established small business venture offers. The current owner has already done […]
Outsourcing became popular in the 90s, when businesses struggled to keep up with rising labour costs of the time. In the beginning, outsourcing was the reserve of large businesses, but now it’s more likely that SMEs will use outsourcing to help curb costs, while big businesses will often keep things […]
There are around 58.6million internet users in the United Kingdom. Accounting for around 90 per cent of the population, it makes online marketing one of the most compelling activities to reach new customers. With this in mind, here are three tried, tested and proven ways that any SME in any […]
The Search is on for 93 of Ireland’s Best Young Entrepreneurs. Through Ireland’s Best Young Entrepreneur competition (#IBYE), over 90 people aged between 18 and 30 will win €10,000 – €20,000 to invest in their own businesses in Ireland this year. That lump sum can buy that new piece of […]
The long awaited Consolidated Companies Bill that came into force on the 1st June 2015 has affected huge numbers of businesses throughout Ireland. The new law essentially consolidates the existing Companies Acts of 1963-2013 into a single piece of legislation that requires business owners to make a number of changes […]
This free one-day B2B event provides SMEs and startups with info on existing and alternative sources of funds. It runs in the RDS and includes talks from industry, academics and business people on funding streams. It runs from 8am till 6pm.
Do you own or manage a small business? Are you thinking of starting a new business? Then this event is for you!
Over 30 State bodies will be available to give you information and advice on a range of services for business. By attending one of these events you will:
- Meet informally with representatives from a variety of State bodies
- Get practical information and advice
- Find out ways to save your business money
- Get supports and tools to assist you in your business
Come along to this FREE event and get help with running and growing a sustainable and compliant business.
Don’t miss out, register for your place today.
As with any Irish technology company, we all suffer unique challenges when growing business internationally. As a country we have a small population so we struggle when trying to make as much noise as our International competitors. Even places we assume are tiny states such as Haiti & Togo have twice and three times […]