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Branding and Design Workshop For SMEs and Start-Ups

WHATS IT ALL ABOUT

Hello and welcome to this first of a kind Branding and Design Workshop for SME’s and Start-Ups.
Effective branding creates an emotional connection between you and your customers. As humans, most of our decisions are based on an emotion.What we see, touch, and feel, has a huge bearing on what we buy, and how we interact with a brand / business, large or small. If a business uses branding consistently, it can improve brand loyalty and the bottom line.

SO WHAT DOES ALL THIS MEAN FOR YOUR BUSINESS

Research in the UK, conducted by the UK Design Council, established that for every £1 businesses, small or large spent on design they could expect back £20 in increased revenue and £4 in increased profits.

Good design= good business.
If you have time, take a look at this interesting video below from the UK Design Council:
The Value of Design to Business

KEY CONTENT OF WORKSHOP

  • UX Design
  • Print production
  • Colour Theory
  • Graphic Design
  • Logo Design
  • Layout
  • Web design
  • Service Design
  • Brand definition
  • Branding
  • Packaging

WORKSHOP ATMOSPHERE

This workshop is designed for an interactive experience, where you will interact with the workshop facilitator, little old me:) and other participants.

WHO SHOULD ATTEND

If you are an Entrepreneur, craft business,  Start-up, business owner, or if you are starting a cake business from your Grannies kitchen, come along 🙂

WORKSHOP ACTIVITES

  • Generate your brand purpose
  • From a user persona / customer profile
  • Draft a customer journey map
  • Draft you brand values (guiding principles)

WHAT YOU CAN BRING

  • Your laptop (not a requirement)
  • Pen or pencil
  • Notebook
  • Any printed material you have for your business, or anything you are working on, bring it
    along, don’t be shy 🙂

QUESTIONS

If you have any question regarding the workshop please don’t hesitate
to shoot me across an email.
Email: hello@ispeakenglish.me

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Calling all Innovators & Entrepreneurs, we need your help & your green VOTE !!

As with any Irish technology company, we all suffer unique challenges when growing business internationally. As a country we have a small population so we struggle when trying to make as much noise as our International competitors. Even places we assume are tiny states such as Haiti & Togo have twice and three times […]

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Start-up Story: SqueezeIT

It all began about eighteen months ago when in an idle moment I was doodling on the web as one does when I found something which greatly piqued my interest. I was looking at work-at-home stuff which wasn’t going to screw me for money at the time when – don’t […]

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Is Your Start-Up Ripe For a Pivot? Find Out!

Less than 10% of start-ups “pivot their business model between round A and 3 years after an IPO”. However, according to Fred Wilson of Union Square Ventures the number is higher than that as he says that 17 of 26 companies “made complete transformations or partial transformations of their businesses” […]

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The Role of the IT Department in a Small Business

Not long ago, the marketing department was the key driver of business growth. But in today’s digital world—a world immersed in information and transformed by technology—traditional marketing is giving way to data driven marketing. The result of this marriage of technology and marketing is that companies looking to boost profits […]

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TSSG scoops an ISA Outstanding Academic Achievement of the Year Award

WIT’s Telecommunications Software & Systems Group (TSSG), the software technology research centre that employs over 120 people in Ireland with offices in Waterford and Kilkenny, was named ISA Outstanding Academic Achievement of the Year Award at the annual Irish Software Association (ISA) industry awards this weekend. TSSG is an internationally […]

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