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Best Social Media Campaigns 2014

Best Social Media Campaigns 2014: For many brands, social media is the bed rock of their digital marketing strategy. With a keen understanding of your audience, a dash of creativity and some good content, social media allows you to communicate with audiences and make your brand stand out. Many brands […]

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Mastering Social Media Marketing

Digital marketing is much more than social media or social media marketing, it is a very important element for large and small business alike. Social media is a catch all term of online platforms that allow the public to communicate with each other. In recent years, brands have entered the […]

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What is Digital Marketing?

What is digital marketing? Chaffey et al., 2009 describe digital marketing as ‘achieving marketing objectives through applying digital technologies’. These digital technologies include Internet media such as web sites and e-mail as well as other digital media such as wireless or mobile and media for delivering digital television such as cable […]

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My Advice To @Ryanair On Twitter

Big fanfare last week that Ryanair has joined Twitter.  Then you hear that they’re not going to talk to anyone because they have 80 million customers. [I love it: even when they are saying something negative, they spin!!]  A random conversation in the changing rooms before 8am this morning got […]

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Stay Safe on Social Media

Social Media is a vital tool for both businesses and consumers. We use social media to share information, stay up to date on the latest events, ask questions and build our brands, either personal or company! Social media use is so ingrained in our minds today that the first thing […]

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Twitter and your business – practical advice

You’ve probably read a lot of articles in the media about Twitter, you’ve probably been, like all of us, a bit puzzled about all the buzz around the the social CRM (customer relationship management), the social customer, everything social, and you’ve probably wondered how can you use all of that […]

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Social media marketing tips

In this post I outline some social media marketing tips I learned after attending an excellent Digital Marketing and Social Media library talk organised by Dublin City Enterprise Board and presented by Noel Davidson in 2012. The room was packed full of people wanted to know how they can use […]

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Understanding social media users

Social media has revolutionized how people communicate with each other and how companies communicate with society. The most common social networks (SN) are Facebook, Twitter, LinkedIn, Youtube and Google+. Understand how people use SN can guide us when attracting and communicating with customers. This article is based on research conducted by […]

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Putting payments in the pockets of SMEs

For many small businesses and sole traders in Ireland, the process involved in getting set up with the facility to take card payments has tended to be awkward, lengthy and often not very affordable. Credit card facilities are often the preserve of the bigger guys. And Ireland’s reliance on cash […]

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Top ten tips for social media

Social media is fast becoming on of the most important marketing tools within business. Here’s ten tips on how to maximise its use for yours. 1. Get a reaction Posts should provoke, educate or entertain, or even better, do all three. 2. Focus Stay focused on your brand and what […]

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