Social media is quickly becoming one of the most effective tools to promote brands and businesses. Aside from businesses pages – which allow potential customers to find businesses effectively – social media also lets businesses interact with customers directly. If you’re not on social media, you’re missing out on a wealth of opportunities.
Being on social media is just the first step. For the internet marketing instrument to be truly effective, you need to use it correctly. That is why, in this article, we’re going to take a look at some of the best ways to take advantage of social media to promote your brand.
Focus on Value
The last thing you want to do on social media is bombard your viewers with promotional offers and product information. Unfortunately, a lot of brands, including some of the most successful companies in the world, are still doing this through their social media pages.
It is a great idea to promote products and provide viewers with promotional offers every now and then, but doing it on a constant basis is a mistake. Instead, focus on providing viewers with content they find valuable. Instead of promoting products, you can provide tips and tricks on how to maximize the use of your products to help customers.
The more valuable your content is, the higher the chances of other users sharing it through their social media pages. You will be able to reach more viewers and grow a strong social media presence in a shorter amount of time this way.
Don’t just use social media for one-way communication. After all, it’s called social media for a reason. Platforms such as Twitter and Facebook are great places to interact with an audience directly. While it may be difficult to garner user engagement on your company website, it is actually very easy to connect with genuine viewers through social media.
Ask them questions and respond to the answers they give. You can even use social media to get valuable input into product improvements. You can stage contests, respond to users’ questions and even set up a separate account for providing customer care entirely through social media.
The latter is a great idea to begin with, since it is the easiest one to implement. On Twitter, you can set up a business page and allow other users to send direct messages or tweets whenever they run into problems with your products. The way you handle users’ inquiries will reflect on your brand as well.
Connect with Influencers
There are those who are already well known on social media. Depending on the industry you are in, connecting with certain people can help strengthen your brand presence as well. Tai Lopez is a good example of a business owner and coach who happens to be a social media influencer at the same time. He has built a strong audience base on various platforms, which makes interacting with him valuable to your business too.
There are influencers on all social media platforms. Instagram is filled with content creators who know how to take advantage of strong visuals to communicate with their audience. YouTube has names like Smosh and Jenna Marbles with millions of subscribers. Their videos get billions of views, so appearing in one of them will also help boost your social media presence.
All of these tactics are easy to implement. You just have to be willing to invest time and energy towards developing your brand’s presence on social media. Before you know it, you will have thousands – if not millions – of people waiting for the next valuable piece of content you share.