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The Friday round-up – The weeks most interesting

FIFA.com WC performance
http://www.guardian.co.uk/media/pda/2010/jul/13/fifa-com-world-cup

Online TV measurement system to test the possible integration of TV viewing through PCs and laptops
http://www.mediaweek.co.uk/news/1013193/Barb-trial-online-TV-measurement-system/

The concept of message-as-brand in an eco world
http://springwise.com/eco_sustainability/stopthewater

As bicycles grow in popularity, so do related opportunities for smart entrepreneurs and marketers
http://www.springwise.com/marketing_advertising/zadelhoesje/

Riot Games sets up European HQ in Dublin
http://www.businessandleadership.com/news/article/24262/technology/riot-games-sets-up-european-hq-in-dublin

Old spice viral hit success
http://www.readwriteweb.com/archives/how_old_spice_won_the_internet.php

Taoiseach Brian Cowen now has a Facebook page
http://www.businessandleadership.com/news/article/24228/technology/taoiseach-brian-cowen-now-has-a-facebook-page

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