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The “Go-To-Market-Map”

Before you go to market, make sure you have done your ‘go-to-market’ map. This becomes your key management tool to align, co-ordinate and manage all tasks that are needed to ultimately ‘make the sale’.

In the example below the company must execute 11 different tasks to arrive at a sale. For nine of those tasks, they can manage and deliver themselves. However two tasks (numbers 6 and 11) must be outsourced. This will call for active relationship management to ensure the tasks are performed when required and in the way the company and end customer wants them to be performed.


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