Do you know the importance of content marketing for small businesses? As an SME, you probably already know that your survival depends on generating leads and converting them into sales.
The problem being that your competitors are household names attracting thousands of customers every single day. The phrase ‘small fish in a big pond’ springs to mind. However, with some clever content marketing you could soon be generating more leads, giving you the opportunity to gain more customers.
Do you see where this is going yet? More customers leads to further sales and higher profits.
What is content marketing?
Content marketing is a type of inbound marketing. This means that instead of plying consumers with self-promotion, you give them the opportunity to find you by publishing quality content.
Since Google (and other search engines) changed the way they ranked webpages, quality content has become even more important. However, although Penguin and Panda are important to you for SEO, the primary reason anyone should generate content is to inform. After all, what’s the point of content if it doesn’t tell readers anything?
Let’s get one thing straight content marketing can be expensive. Good writing doesn’t tend to come cheap and if you decide to have a go yourself, you could cause more harm than good. However, there are some agencies out there that specialise in content marketing for small businesses. So, now you know it’s going to cost money, I suppose you want to know how it can help you?
Benefits of content marketing for small businesses
- Affordable advertising option
Although it can eat up a sizeable chunk of your budget, content marketing for small businesses is still one of the most cost-effective ways to market SMEs. Traditional forms of advertising, such as television and radio ads, billboards and posters, flyers and so on usually cost a fortune and are often ignored by consumers. This is why companies with less than 10 employees dedicate 42% of their marketing budget to content – it pays.
- Turns you into a social butterfly
Your customers will expect you to have a Twitter account and Facebook page. If you don’t, you could end up missing out on business. Social networks are absolutely vital for SMEs as they yet are another way to interact. What’s this got to do with content marketing? Well, interesting content is one of the top three reasons users follow brands on social media.
- Generates more leads
As previously mentioned, content marketing can help generate more leads, particularly online leads. The more people that are engaging with your content, the more people you have the opportunity to turn into paying customers or clients. In fact, research shows that blogs give websites 97% more indexed links.
How to get started
Now you know a bit about content marketing for small businesses, what it involves and how it could benefit you, here’s a few tips to get you started:
1. Create a blog and post quality content at least 3 times a week
2. Make & regularly update social media accounts
3. Build your email subscriber list
4. Ensure your website is mobile-friendly
5. Share your knowledge through eBooks and whitepapers
As a new or small business, it’s unreasonable to expect that you will have the time to do all these things. That’s why it’s important to discuss your requirements with a content marketing agency, particularly one that specialises in working with SMEs.