Every day, more than 27 million pieces of content are created by companies and spread across the Internet through social media channels. Any way you slice it, that’s a lot of content. And a lot of it is good content that truly adds value.
Because of this, blatantly advertising your business online will no longer cut it. After all, there are so many competitors out there, and they are creating many other pieces of content your customers can choose to consume instead.
With that in mind, you’ve got to find ways to promote your business with well-crafted content that is engaging — content that makes it seems like you’re not even promoting your business in the first place.
So how do you do that? Consider these Tips to Promote Your Business Online:
Don’t Target Everyone in the World
Companies like BCS Switchgear, for example, have to be careful about who they’re promoting their business to. As an industrial equipment manufacturer, the company needs to specifically target clients who are interested in the products they have to sell. By narrowing down your target audience, you can then craft content suited to their particular needs and interests.
Start a Conversation
Maybe when you need a product on short notice, you might stomach a sales pitch. But for the most part, people plan their purchases. Think about it: you don’t want to hear sales pitch after sales pitch, and neither do your customers. So engage your customers. Start a conversation with them. Hopefully they’ll engage right back, and you’ll be able to start convincing them why they need your products rather than simply talking at them.
Listen to Your Customers
It’s one thing to start a conversation with your customers. It’s another thing to listen to what they are actually saying and using that feedback to change your business plans. If your customers have problems and you propose solutions to those problems, you’ll probably enjoy a surge in sales. Sure, people will buy things they don’t absolutely need from time to time. But they buy things they absolutely need all the time.
Avoid the Marcia, Marcia, Marcia Approach
We all have that one friend. You know, the guy or gal who cuts you off mid-sentence to tell you about the latest problem he or she is experiencing. Nobody really likes hearing someone else talking about personal problems constantly. Keep that in mind for your business. It’s okay to tell stories that are worth telling. But make sure you prove that you’re keeping your finger on the pulse of what’s going on outside the walls of your business, too.
Provide High-Quality Content That Adds Value
You might have just eaten the best sandwich of your life. But guess what, nobody cares. The Internet is full of content and social media postings. A lot of it, I think we can agree, is complete garbage. Have some high standards for your content. Stick to them. That’s how you make sure that your brand stands out against your competitors’ brands.
It’s difficult to enjoy successful marketing on the Internet. Being a typical door-to-door salesman isn’t going to cut it. You’ve got to adopt new tactics. If you consider these tips, you’re likely to move in the right direction toward where you want to be.