Managing multiple accounts across several social networks can be a time consuming and frustrating job. With these handy social media management tools, you will be able to track and manage your social media accounts efficiently and easily, giving you more time to focus on the rest of your web properties.
The original TweetDeck app was made by an independent team of developers. The app became so popular that Twitter decided to purchase it and continue developing it themselves. The TweetDeck desktop app allows you to manage multiple accounts, filter messages, and view hashtags or searches in separate tabs. TweetDeck is still one of the best desktop clients in the world.
Buffer is an online service for scheduling tweets. There is a free service that has strict limitations on the number of tweets that can be scheduled, and the number of accounts that can be added to the service. You can lift those limitations by paying a monthly subscription fee.
Klout is an “influence tracker” that tracks the interactions you have on your social media accounts, as well as how much influence your postings have on other users. While the Klout score is not a perfect indication of how well your social media accounts are performing, a high score (one over 45) is usually a sign of a well-run and popular account.
Pinterest does not put a lot of emphasis on stats or tracking. If you want to keep track of how your Pinterest campaigns are performing, then you should use a third party service, such as Pinalytics.
Facebook uses a metric called the “Edge Rank” to determine how prominently posts to your page will be displayed in the timelines of other users. If you have a low Edge Rank, then even if you have thousands of likes, only a tiny percentage of those users will see your posts. The Edge Rank checker offers free basic accounts, with extra features being available to subscribers.
BottleNose offers live social media account monitoring tools, and combines all the metrics most people care about into one handy dashboard. The service is free to use, but there are many limitation on free accounts. To unlock the full power of the site, including KPI tracking, trend prediction and engagement analytics, you will have to pay a subscription fee.
Social Crawlitics is a free online service that gives you an insight into not just the performance of your own website, but the popularity of your competitor’s content too. You can generate a limited number of pages worth of reports for free each week, and can purchase more “credits” if you want to generate longer or more in-depth reports.
Mentionmapp is a fun visualisation tool that gives you an at-a-glance overview of your social media network. It lets you see the keywords and hashtags you use, and those that your friends use, and creates “islands” around those mentions and hashtags. This is a great way to see who is talking about what, and learn more about your habits.
This free-to-use tool offers a graphical overview of what’s going on in social media. Just enter the keywords you are interested in, and enjoy a scrolling view of video content, images and more relating to that keyword. Spezify harvests content from Soundcloud, eBay, Flickr Pinterest, Instagram and several other popular sharing sites.
10. Simply Measured
Simply Measured is one of the more expensive tools on this list. The service is aimed at social media account managers, marketers and community managers, and offers in-depth reporting features, as well as multi-account reporting and management.
Written by Gozde for The Twist Forum where she gives expert advice on online marketing related subjects.