Channel marketing is very necessary in case you produce large amounts of goods that need to reach a large population in different areas or regions. This form of marketing incorporates all the entities that are involved in your products. Otherwise referred to as distribution marketing, this form of marketing connects your distributors, vendors, field sales representatives and your other business partners.
Distribution marketing serves varied functions:
- It provides a link between you and your other business associates.
- It performs advertising, sales and promotion activities.
- It informs your product pricing.
- It informs your other marketing strategies.
Depending on varied factors, you may choose to have either a short or long-term distribution channel. The decision to implement a short-term channel is definitely informed by such factors as type of your products (perishable or non-perishable), available resources and demand for your products amongst other factors. On the other hand, the decision to implement a long-term channel is informed by such factors as geographical location, type of products (durability) and costs involved.
Regardless of whether you make a decision to implement a short or long-term channel, there are top channel marketing avenues or strategies you need to consider using. They include:
Social media sites
Social media sites such as Twitter and Facebook are no longer simple marketing tools; they are strong avenues through which you can effectively market your products. Creating your corporate profile on several social media sites gives you the opportunity to reach millions of potential buyers. It may be necessary to understand a site’s demographics before you decide to create your corporate profile so that your products reach the intended customers.
Mobile marketing is certainly one of the most powerful distribution marketing tools that you cannot ignore. Although still in its infancy, many consumers are now buying smartphones with the most outstanding applications that allow them to access web stores while on the move. Capitalizing on this can see your products reach millions of potential consumers in different parts of the globe.
This is definitely one of the most effective avenues you can use to get your products known to potential buyers. Integrating email marketing with social media sites can easily increase your sales within a very short time. It is probably the cheapest form of marketing avenues you cannot ignore. You can easily and affordably make use of email distribution networks.
Although article marketing has been around for some time now, it is still a very effective distribution marketing avenue you need to consider using to get your products to potential buyers. The fact that millions of online buyers require detailed and accurate information relating to products and services they are interested in means that any articles you generate or you get generated have to be of the highest quality in terms of content.
There are certainly many other effective distribution marketing avenues you may consider using to ensure that your business remains above they competition. Regardless of an avenue or avenues you choose, just ensure that you implement an effective channel communication strategy. Your channel communication should not only be reliable but also fast in relaying your business or product information.