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Trade Show Tips

Trade shows are a great opportunity to make yourself known. You may provide a great product or service, but it won’t do anyone any good – including you – if nobody knows you’re out there. At a trade show, the time you spend interacting with potential customers is very limited, and you have to make it count.   Here are a few things that can help you jumpstart your very own ad campaign and grow your customer network.

Leave a Good Impression

Nothing can make or break you like your first point of contact with potential clients. You should be friendly and informative while also explaining the benefit of your product or service. Is your end goal a sale? Probably. But you don’t want to look like you’re desperately giving a sales pitch. Good first impressions turn into good leads. Be your best self when you interact with possible customers and let the game come to you. Which brings me to my next point…

Leave Something Behind

Put something in the hands of those you meet. Consider a custom business card or some other tangible item someone can hold onto – the nicer, the better. If you show that you care about your enterprise, it’s more likely that you’ll be taken seriously.

Press Onward

Don’t waste all of your time talking to one individual or entity. Give them something to chew on and move to the next person. A potential customer will appreciate the fact that you make an effort to talk to everyone – this shows how dedicated you are, even in a scenario where you may be rushed and overwhelmed. Keep track of the people you talk to so you can follow up at the appropriate time.

Leaving a memorable, positive impression at a trade show can do wonders for your business. It can net results that even massive advertising campaigns would be jealous of. So, whenever you go put yourself on display, remember these tips so you can let everybody know how awesome you are.

Chris Ford enjoys science fiction, writing, and hot wings. He writes for Basler Co., Inc., makers of custom Post-It products.

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