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Use Your 10Ks and 10Qs

SEC Report filings such as 10-Qs are issued quarterly for public companies and contain their financial results and significant changes/events. Report 10-K is their annual report and outlook for the future. Access these reports, via the internet by googling), for the major public companies that you know operate in your market.

Not withstanding that these are US filings you’ll get significant insight into the global industry and markets for your product. This can be very useful information in arriving at a product-category are a B2B company you can also access these filings for targeted customers (and their key competitors) with considerable insight on their financial position and strategy. This can be invaluable in devising your sales strategy to these target customers.

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