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Veronica’s snacks; the good crisp crusaders

Every week we feature companies that have been successful in accessing funding from Microfinance Ireland. Microfinance Ireland provides loans to small businesses and start-ups in every sector up to 25,000 Euro. If you are interested in funding, check out the website www.microfinanceireland.ie.

Veronica’s snacks

Veronica’s snacks manufacture and sell innovative, high quality, organic, gluten-free, low fat snacks.

(Cr)Snacking story

They started their business in 2012 and by 2013 they were in Supervalu, Tesco Ireland, Tesco UK, Dunnes Stores, Centra, Spar and Amazon (!!) as well as selling through their own website on http://www.veronicassnacks.ie/shop/. They were voted, out of 1200 companies, One of the top 25 companies at the International Food Event in London.

Good crisp crusader

The driving force behind the company is Veronica Kenneally – a healthy food lover, mother of three snack-happy kids. She has always been passionate about good, wholesome food. She started wondering why there wasn’t a healthier version of savoury snacks, crisps with all the flavour and taste that she loved, but less of the not-so-healthy stuff? She also wondered why there weren’t more gluten-free crisps, ‘cos surely kids or grown-ups with dietary restrictions deserved to have permission to munch along with the rest of us? And with those revolutionary thoughts in mind, the Good Crisp Crusader (that’s what they call her at home) was born.

Growth

The company is growing. Gluten free food is a hotspot (nearly a €30 billion market). It all started with baked crisps Sour cream and onion, BBQ and two Veggie versions, but in 2014 diversified into Crunchy Creatures as well, a dino shaped corn snack- Organic, Gluten Free and great for kids. There’s something about biting the head off a Tyrannosaurus that brings out the kid in everyone! They are in Ireland as well as the UK and plans for further expansion are afoot.

Visit

You can visit their Facebook page here https://www.facebook.com/veronicassnacks and their website here http://www.veronicassnacks.ie/. They are also on Twitter @veronicassnacks

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