Top Menu

shutterstock_278352185

How Video Conferencing Can Benefit B2B model

Gone are the days when arranging a B2B meeting was as easy as corralling the appropriate people in your building and taking over a meeting room. With companies occupying multiple sites, and business deals taking place over multiple time zones, it’s not easy to get everybody together and talk. Since the introduction of online technology, there’s never been so many options for hosting your conferences.

However, with such a plethora of choices, which is best for your B2B plan? Blue Jeans feel that the modern conference room’s most effective choice is video centric conferencing. With so many benefits, why would you choose anything else?

Concentration increases

Research has shown that 76 percent of video conference users feel that attendees don’t pay as much attention to a meeting when they’re attending a web conference. After all, the temptation is high to check emails, chat to colleagues, or otherwise slack off if no one can actually see you. As video conferencing is face to face, attendees pay much more attention and stay more focused on what’s happening within the meeting.

Conferencing is more personable

Clear One have noted that video conferencing allows attendees to see each other in real time, watching facial expressions and other non verbal cues in order to understand each other fully. When communication is often 93 percent non verbal (as stated by Bomb Bomb), video conferencing can mean that no one is missing out on the vast majority of the conversation.

Better for sensitive issues

Web conferencing can seem like a good idea for handling sensitive HR issues, but in the long run it can be a hindrance. As seen above, most of the conversation is lost without non verbal cues, which can often be a problem when handling tricky topics. Speaking face to face, no matter where you are in relation to the other person, can make these conversations much easier all around.

Know exactly who you’re talking to

Sixty-two percent of video conference users say they feel unsure who’s dropping in and out of web conferences during a B2B client call. If they don’t know who’s listening in, they can feel unsure of what they can and cannot say, ruining the productivity of the meeting. Video conferencing eliminates all doubt, making connecting to others in the meeting much more simple.

Keeps everybody in the loop

Video conferencing can ensure that everybody in your company is kept informed of what’s going on. When a business is spread over several sites, or even several continents, that can be invaluable for keeping employees happy and abreast of what’s happening in the workplace. Since happier employees are 12 percent more productive (as noted by Entrepreneur), video conferencing can be a vital component of a successful business.

More effective communication between multiple sites

Communication between different branches of the same company is vital. Poor communication can lead to taxation problems, poor cash flow or duplication of work, according to NI Business Info. Video conferencing can bring multiple branches together instantly to iron out problems and plan for the future, meaning everybody is on the same page.

Reduces travel time

One of the most pressing problems any executive deals with is time. When there’s so many things to be done and so many people to speak to, how can you fit everything into your day? Attending meetings can be nigh on impossible if you’re constantly having to travel to different sites to attend them. Video conferencing drastically reduces travel time, letting you attend the meeting and then carry on with your day in an instant.

Makes companies more productive

Picture Phone list several ways that video conferencing can increase productivity. It can speed up decision making, keeps meetings brief and to the point, and can be used to cut down interview time for new employees. A surprising amount of time can be saved by simply meeting in a video meeting rather than face to face. When less time is spent putting together meetings, more time can be spent on other activities, improving your business.

Video conferencing is the future

Forty-six percent of people polled feel that web conferencing is an outdated concept. With so many things that can go wrong, or make the process more complicated, many feel that it’s just not worth the time and effort to use. Video conferencing, on the other hand, is the future of meetings. Quick, reliable, and personable, it’s just as good as conferencing with the other people in the room with you.

In conclusion

In a world where business is routinely conducted on a global scale, traditional forms of communication often just cannot cut it anymore. Video conferencing is an option that brings people together quickly and efficiently, and lets them communicate clearly without any fuss or extensive technology know how. Try it out in your own company, and see just what a difference it can make to your day to day working life.

Small Business Can Newsletter
Small Business Can is run by businesspeople for businesspeople. We share our experiences, successes and failures. Sign up for our insightful (and sometimes funny) newsletter and stay up to speed with all the latest insights.

, , , , ,

No comments yet.

Leave a Reply