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Why Wasn’t Your Business Plan Funded?

While there can be so many differences that appear between business managers when they want to create a really effective financial business plan, this does not mean that there is always a guarantee that funding will be found. Many think that once financing was obtained once, something similar is going to appear in the future. This is not always the case. Let’s take a look at why your business plan wasn’t funded.

Financial Business Plan

Expertise in creating financial business plans is the most important factor that has to be taken into account when you want to obtain funding. You have to adapt to the market situations and you need to always take into account what the funders want to invest in at the moment.

In order to successfully obtain funding, you have to prove that the company is prepared for investments. This means that you basically have to prove the fact that you are going to generate a profit for the investors in a given period of time. Knowledge of what the investors want is a necessity.

A Lack Of Competitive Edge

The very first reason why a company is not getting funding is the fact that it does not have a competitive edge in the niche/industry that is chosen. The marketing strategy in this case is not well-created or there is actually a complete lack of a strong strategy. Remember that investors want to see that the company will succeed. If the marketing strategy is not great, how can they see that?

Lack Of Management Experience

Most people think that they just need to show that the business is viable and that the management team and the owner are not going to be analyzed. This is completely incorrect. The business plan needs to highlight the management approach and there is a really strong possibility that the investors are going to want to know as much as possible about past experiences before making a decision.

Unclear Business Strategy

If the business strategy is not clear and there is risk that capital is going to be lost, nobody will want to invest. With this in mind, taking the necessary time to create a really strong business strategy is a necessity even before funding is considered.

Too Many Assumptions

Most of the business plans that are sent in for funding consideration are incredibly optimistic. Assumptions are made and there is no proof that these assumptions are realistic. The assumptions that are made have to be proven. There are stress-tests that are performed and if you do not have realistic assumptions, it will show and the investors are going to walk away.


The bottom line is that you should never treat the situation lightly. If you need funding and you have to look for investors, the most important thing is to be properly prepared for their analysis. The facts that were highlighted above are just the most common. Remember that even one improper assessment can be seen by the investor as a sign that something will go wrong. In the event that you do not have experience in creating business plans for companies that would receive funding, it is a lot better to simply hire someone that has. This drastically increases the possibility of receiving money.

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