You may have heard the expression, “content is king.” If you are a small business owner, you want the right kind of content that will attract visits to your websites, encourage reposting on social media and influence people to make purchases. The focus of web content has changed over the past few years, but the importance of web content is still paramount. Developing content is an ongoing process, and updates should be made at regular intervals to make sure your site is current and engaging.
Create Content That Appeals to Your Target Users
Before creating content, do some research into what your target audience likes to read or watch. Take a look at the people who visit your site and notice what kind of websites they like and what kinds of posts they create on social media. Think about what kind of target users you want to attract and analyze the websites they visit. Make sure you do sufficient research before creating blogs, articles, social media posts and videos, and continue this research as you update your content.
Keep It Simple and Clear
Some of your visitors may enjoy reading War and Peace and novelists who write thousand-page novels, but that is not what most people are looking for from web content. If they are on a website of a small business because they want to learn more about a product or service. Small business websites should employ language that is simple and clear. Sentences should not be too long and the format of the articles should guide the eye towards the main points. Use sub-headings, bullets, and numbering to help readers skim to the essential ideas and then they may read the content in between.
Another tip to keep in mind when creating written content is to put conclusions first and the points underneath. Some call this the “inverted pyramid” method of writing. This puts your most essential ideas right in front of the reader who will peruse the details further in the text. Make sure your content is free of grammatical and spelling errors. These mistakes can distract readers from what you are trying to communicate and can make your business seem less professional.
Using just plain text can be dull and can keep visitors from being engaged in your site. Images don’t simply break up text but can complement it and create interest. Diversify your written content with articles of various lengths, blogs, and a Q&A section. Include videos and audios to catch the eye, but make sure that it is easy for visitors to stop them or turn them off if they wish so the videos are not intrusive.
Remember a Call to Action
As a small business owner, you want visitors to your site to ultimately sign up for your newsletter or purchase your product. A blogger can afford to simply express his or her feelings without a focus towards the end on what the reader should do. Small business website content should include a call to action that directs the visitor to your selection of products or your newsletter.