Hundreds, or probably thousands of websites are created every day and the aim of every web-designer and developer is to create a perfect website with all the essential features, however, the real task is to make it usable for the visitors and the customers. Let’s look at some common web design mistakes.
What many start-ups forget is that the website was not designed for them, but it was meant to solve the needs and problems of the users. They emphasize more on its creativity and often neglect its practicality and usability.
So let’s take a look at what are the most common mistakes that start-ups are making and what web-designing essentials they should follow in-order to stand out from the crowd.
Navigation is certainly one of the most critical aspects of web-design. It creates a huge impact on website’s usability. Too many start-ups use in-text hyper-links, whereas, to make the navigation smooth, textual description must be provided for all the links. We can find dead-links in many business websites which decreases efficiency and gives them an unprofessional look. Statistics shows, about 60% of visitors leave the website within 2 minutes if they find complex navigation. Web-design must be consistent and intuitive and should enable users to find their way around easily, because web-designing is all about creating seamless user-experience.
Crowding Web Page with Too Many CTAs
Beginners often try to add multiple CTAs and information in a single web page, for example: download our new resource, chat with us, learn more, subscribe to our blog and contact us for pricing information. End result: A busy, cluttered and unreadable web-page. When visitors find too many options, competing for their eyes, they get confused, because they don’t understand what to do next. To keep it simple, beginners should try to convey only one message in a web-page so they can successfully achieve their desired goals.
Too Many Striking Colors, Less Use of Whitespace
Many web-designers strive to show their creativity by putting dozens of vibrant and fluorescent colors and different font styles all over the place and forget the importance of whitespace. Thus, it distracts the attention of the visitors and becomes difficult for them to rest their eyes at any one place.
To make a website look consistent, unified and stable, every web designer should use maximum two or three colors and font styles. And it is equally important to make sure that it looks good on all the possible devices, including, iPhones, tablets, desktops, etc.
Unorganized Content Layout
We all know that “Content is the King” because it drives traffic to the website. Many start-ups just put a block of text on the web-page; however, it is essential for them to optimize keywords, paragraphs, headings, sub-headings and bullets, because users scan through the information on a page and pick-out only important points of their interests. So, it highly depends on the content structure to achieve the desired goal. Creating enough whitespace between text and images and optimized headlines ensures that your content is in the direction to attract customers. This can especially be an issue when you are using a content centered website. In that you have to ensure that the content that you use is one that the website and your client need. Client’s needs are mapped hierarchically within the website so your understanding of the requirement has quite a lot of weightage.
Unfriendly Screen Resolution
Web designers, who work with Photoshop and other graphic editors, design for certain breakpoints and assume that it fits to all the screen sizes. However, it doesn’t cover all of the devices. With a variety of devices in the market, it’s hard to cater the design to fit on every resolution. But with the help of Google Analytics, we can get information about what monitor resolution they are using and currently, an optimized layout for a website is 1024 x 768 pixels.
Analyze, analyze and analyze! The simple key to unlock your success is to analyze your each and every step of web designing. If the design is simple and user-friendly, then it’s successful. Disruptive modals and pop-ups annoy website visitors. So try to be simple and innovative and explain exactly what your site is all about.