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What to Include on Your Business Card

Print marketing isn’t entirely dead. In a world full of QR codes, social media and smartphone bumps, it’s easy to see how print marketing could get lost in the shuffle. But, for many small business owners and entrepreneurs, business cards are still a key point of contact and an integral part of face-to-face networking. Is print marketing being completely replaced? Not as long as the business card has anything to say about it. How can you create a business card that stands out above the digital noise? When designing and printing business cards, having the right design, the right information and the right appearance is absolutely essential. Check out these quick and easy tips on what to include on your business card…

1. Stick to Consistent Business & Personal Branding

Nailing down a consistent brand and sticking to it is incredibly important for crafting a professional, put-together image. If you already have an established brand, it’s important to carry this branding over to your business cards. Or, maybe you have an established brand but don’t really care for it as much as you did when you started out? If you plan to rebrand, be sure to include your business card design in your overall rebrand. Don’t have a particular brand? Business cards are a great opportunity for startups and small businesses to establish and promote a brand. Choose colors, logos, fonts and taglines that you trust to accurately represent your business and be sure to carry these same design elements over to your digital presence. You may need the help of a logo design firm to help you get started, but it’s a worthy investment to help launch on the right foot.

2. Provide Essential Contact Details

Business cards are incredibly important for face-to-face networking. A business card not only keeps you and your business in the forefront of a potential client’s mind, but when they’re ready to call or reach out, it also gives them the means to do so. Your business card should include the most essential contact details so potential clients or customers have no problem reaching out and finding you when the time is right. Include your name and title, company name, email address, main website URL and main phone number. If you have a strong social media presence, include information for your favorite social media sites like Twitter or Facebook.

3. Keep it Clutter Free

Like a cluttered website, a cluttered business card could scare away potential clients and customers. Instead of assaulting the senses, your business card should be neat, clean and include white space. Include only the most vital contact information and keep the design, layout and color scheme simple and easy on the eyes. You generally don’t need photos, an entire spectrum of colors, multiple fonts or extra design decoration elements.

Using these 3 tips for your business card design will help make sure you have a card that speaks positively on your behalf. Sure the digital age is alive and well, but meeting potential clients face-to-face and giving them an actual business card to remember you by will help them remember you in a more concrete way.

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One Response to What to Include on Your Business Card

  1. Michael Ringrose August 29, 2013 at 4:31 pm #

    Amy, I enjoyed your very “Businesslike” comments on the Business Card and commend you for the clear, concise and very useful advice. You identified the critically important issues that need to be addressed.

    If you will pardon me adding one area that would be of benefit to the recipient of business cards and it relates to the “Unique Selling Proposition” that a business owner would wish to be noticed.

    One might ask, why should one retain a particular business card. Some of us put them in folders, others in pockets, others somewhere on a desk, etc., What an individual wants out of his business card is that the recipient should retain it for future reference. The question then is, “Why?” For contact reasons, perhaps. We need a phone, an email a postal address. Essentially we retain a card because we consider that the owner of the card will be of some future use to us or that the product or service he/she provides would possibly be of use to us.

    I suggest, therefore, that the card should contain reference that distinguishes that card from others in that it “presents”, or “sells” for its owner, long after the exchange of the card. It gives us a reason to retain or hold-on to that card in particular and when referenced in the future it still holds some innate attraction for us because of its perceived potential benefit or use.

    I agree with you that one cannot afford to crowd the space. It needs to convey a message clearly, coherently, succinctly and demonstrate its potential use or benefit. So we do not throw it amongst the collection. We place it where we can find it when we need it.

    The card has then completed its mission.

    Best of luck,


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