Building a brand should be at the forefront of your business model, and you really ought to have invested money into how you’re going to convince consumers that your brand name is a respectable, trustworthy company. The aim is for people to see your brand and think ‘I know what they do, next time I need that service I will use them.’ The marketing and technology blog, Strategy New Media, actually states that branding promotes recognition: ‘People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognise, it can help people feel more at east purchasing your products or services.’
There are many ways that you can build brand awareness online now with targeted advertising options from social media sites such as Facebook and Instagram. However, you shouldn’t stop building brand awareness just because you aren’t in front of a PC, there are plenty of simple ways to put yourself out there.
Do you do a weekly shop or order everything online? Visit a gym? Go to events that are similar to what your company is doing? Take the dog for a walk? These are all free advertisement opportunities where all you need to do is be on your best behaviour and wear some clothing with your company name on it. They of course also act as uniform and will make you and your workforce look professional at all times, whatever job you find yourself on. Look for a site such as Clothes2Order which has everything from smart fleeces to waterproof macs for personalisation, get yourself kitted out.
If you’re the sort of company carrying out work on a site where there are passers by, you’re missing a trick if you don’t put up signs. Just because people aren’t actively looking for a builder, it doesn’t mean that they won’t save your information for when they are. Keep the area you are working in tidy and position a clear, informative sign close by so that people driving or walking past know what you’re up to. It’s a good idea to ask the homeowner or business you’re completing work for if they’re happy for you to advertise at the same time as completing work, most will say yes.
If you drive around in a commercial vehicle you’d be silly not to get it wrapped in brand themed logos and contact details. According to The Telegraph, ‘traffic-heavy areas – such as central London – vehicles can be viewed by more that 3,000 potential customers per hour,’. That’s a lot of potential business. If you don’t like the idea of semi-permanent stickers attached to your car you could opt for magnetic signs that are easily removable if you’re not ready to fully commit.
A slightly more expensive way of getting noticed is sponsorship of a popular event. Local shows will usually offer some sort of sponsorship deals, whether it’s putting your banners up in their busiest area or including you in the event programme. Keep an eye on what is happening in your local area and offer your services to events where you can, not only will people remember your brand but they will remember your generosity too.