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You too can find a new line on the horizon

Every cloud has a silver lining. This is going to sound glib, but the good thing about the current economic circumstances is that export is firmly on the agenda of businesses. It is our only way out.

Over the last few months we have done the start-up live events with Ulster Bank, we have judged on the Seedcorn competition, reviewed the applications of the Ulster Bank Business Achievers awards, spoken at a number of conferences — and export screams out. The stories are fantastic (Baracuda FX, Epona, Sonru, Goshido, Armour Interactive, Akay — and I can go on). They all have an export focus. All are doing well.

I was at the Irish Indian Business Association’s lunch. They have doubled their membership in the last two years. India screams opportunity too. For example — Indian mobile subscriptions are growing at 16 million per month.

A Time of hope

The beginning of the new year is a time of hope. We need it as small to medium-sized enterprises continue to struggle with stagnant domestic demand. Our New Year’s resolution is to do more on the site in 2011 on exporting. Every business on this island needs to think global from the get-go.

Whether it’s into our ‘home’ market of Britain or further afield, we are going to do our best to help in the export drive.

If you need help, ask our community, contact Invest NI or talk to the embassies (UK, USA, India and China are all very supportive, I am sure they all are).

If you are a company that is already exporting, we would love to hear from you. We are interested in companies that have cracked Britain, companies that have targeted the American market, any companies that deliberately targeted the developing world.

And what about going after the new powerhouses of China, India and Brazil? Let us know if you want to share your stories. Post any export insights on the forums or if you have an article, send them to our wordsmith in residence

Heck, we might even move to India ourselves. Struggling between Delhi and Varanasi.