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STAGE 3: Rapid Growth

Sales and customers reach a critical mass. Employee numbers are now becoming significant. Whereas sales was crucial previously, the imperative now shifts towards developing the company’s brand position in the market and an operational, decentralised infrastructure with the capability to sustain growth as the “hot product” fades and members of […]

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STAGE 4: Next Level

At this point, one of three things happens: (1) the business plateaus, reaching its internal limitation to growth, (2) or the business declines and fails (3) or the company experiences a breakthrough by redefining its business strategies, structures and processes. It marks a crossroads, sometimes seeing the founder/entrepreneur moving on. […]

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