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Advantages of Print Based Marketing

Have you considered publicizing your business’s services via magazine or catalogue? You may have ruled out the possibility due to anticipated costs or the potential absence of a targeted audience. However, considering the proliferation of online advertising, print communication is becoming more and more scarce, making paper-based marketing and correspondence […]

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Why Small Businesses Can No Longer Ignore Digital Marketing

Digital marketing is increasingly becoming an essential part of running a successful business, no matter the size. Traditionally, most small businesses have viewed digital marketing strategies as superfluous and inefficient. While there are certainly some small business owners that excel at digital marketing and have implemented successful strategies, there are […]

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Mastering Social Media Marketing

Digital marketing is much more than social media or social media marketing, it is a very important element for large and small business alike. Social media is a catch all term of online platforms that allow the public to communicate with each other. In recent years, brands have entered the […]

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5 Tips for Google Analytics

Google Analytics can seem a bit daunting when you are trying to find your way around it. Here are 5 quick tips for using Google Analytics for your business: #1. Familiarise yourself with your Google Analytics Account pages When you log into your Analytics account and click your website profile. […]

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SEO Ranking Factors: The Illustrated Guide

Rumour has it, there are over 200 ranking factors involved in Google’s algorithm. Including varibales and the ever changing nature of Google’s ranking algorithms, the figure goes a lot higher. Everything from Title Tags to having trusted pages e.g. Terms and Conditions works in your favour and will help Google […]

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7 Traits of Effective Digital Enterprises

Technology allows many businesses to compete on an international playing field whether they use an eCommerce or full eBusiness model. For many to achieve strategic advantage, they must fully adapt their digital operations to become effective digital enterprises. Such transformation can take time, significant resources and impact on business operations […]

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What is Digital Marketing?

What is digital marketing? Chaffey et al., 2009 describe digital marketing as ‘achieving marketing objectives through applying digital technologies’. These digital technologies include Internet media such as web sites and e-mail as well as other digital media such as wireless or mobile and media for delivering digital television such as cable […]

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Start-up Story: Mahon Digital Marketing

In the space of under 5 years Mahon Digital has moved from being a home business to having two international offices, 6 permanent staff and a growing client base including start-ups and large corporations. In Finland the business is now competing with some of the largest digital agencies with a […]

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6 Critical Digital Marketing Tips

Digital marketing can be daunting for the uninitiated.  However, there are so many thought leaders out there that are trying to break down the barriers for those that come after them that you don’t have to go at it alone. Consider the following digital marketing tips and strategies, when putting […]

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Google Ads Banner Campaign 101

Creating a Google Ads banner campaign is a good choice for anyone just beginning advertising campaigns. Google has a built in Adsense network in which your ads will be displayed. Users will see your ads on Google search results pages and on websites which are part of Google’s Adsense network, […]

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The Benefits of Adwords Enhanced Campaigns

For your PPC campaign to work optimally, you need to keep up with the changing trends and technological innovations in the online marketplace. Since the goal is to attract traffic and convert them into customers, you need to understand the consumer behaviour of your target customers. This will enable you […]

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SEO: Why Traditional Marketing Helps

Advancements in technology have changed the face of marketing for businesses worldwide. Successful internet marketing can help your brand get recognized and increase revenues, but traditional marketing methods should not be overlooked. These time-tested marketing techniques are important to any business’ marketing operations. In fact, traditional marketing can enhance search […]

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10 Famous Digital Marketing Campaigns

Successful digital marketing campaigns don’t just sell a product, they sell a brand identity. In the competitive world of B2B digital marketing, content not only needs to be useful, entertaining and full of personality, it needs to be a little bit different. And being ‘different’ isn’t as simple as finding […]

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How to Plan Print and Digital Communications Effectively

It doesn’t matter what your company happens to do – whether it caters for B2B clients or B2C customers, whether it’s in the beauty or automotive industry, it’s vital that every single company out there plans and executes its communications effectively. Let’s face it, many business owners are unsure how […]

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